Vanessa Bayma, a skilled chef based in Dubai, is leading the charge for Toss & Co.’s expansion into fresh markets across the Gulf Cooperation Council (GCC) countries. The objective is to establish 25 new outlets throughout the region. Expressing her enthusiasm, Bayma remarked, “It’s a true pleasure to collaborate with Toss & Co. in realizing their culinary vision not only in Dubai but also across the GCC.”With a rich background encompassing two decades in the culinary domain, Bayma has played a pivotal role in propelling Toss & Co. to success, assuming the position of the brand’s executive chef.
Mona Bhojwani, the founder of Toss & Co., highlighted, “Chef Bayma deeply resonates with Toss & Co.’s culinary philosophy, which revolves around highlighting the beauty of fresh, natural ingredients. This ethos is combined with an aim to make nutritious eating appealing and accessible to everyone.”
Chef Vanessa Bayma with Mona Bhojwani, Founders of Toss & Co.
Bhojwani further stated, “Chef Bayma’s contributions have been indispensable in fostering the growth of our homegrown brand here in Dubai. We are elated that she is accompanying us on our next venture, expanding into new markets within the GCC.”
At Toss & Co.’s Dubai location, Chef Bayma has curated menus featuring an array of delectable options such as vegetable bowls, soups, smoothies, and wraps. These offerings extend to accommodate specific dietary preferences including gluten-free, vegan, and vegetarian choices.
Bayma emphasized, “Just because you have particular dietary needs doesn’t mean you should forego flavorful cuisine that leaves you feeling content. Crafting dishes tailored to specific dietary requirements truly ignites my creative prowess in the kitchen.”
Reflecting on her involvement with Toss & Co., Bayma said: “I get a real sense of fulfilment from working with Mona and the Toss & Co. team and I’m thrilled to be part of this exciting journey as the brand expands, bringing its signature flair to Gulf countries with special focus on Saudi Arabia and Oman.”
“Owning a franchise of our healthy cafe comes with a multitude of advantages, including an ever-expanding menu that’s in high demand, streamlined preparation on-site cooking, synergistic menu choices that attract consistent foot traffic throughout the day, and robust support systems to ensure your success”. Says Mona
The Toss&Co Franchise System has meticulously designed a support framework to guide every franchisee using a well-established business model. Our entry criteria are stringent, yet we firmly believe that meeting these criteria leads our franchisees to achieve enhanced outcomes.
The rising consumption of Healthy food made from natural ingredients over inorganic food products has open up new chances for the Middle East & Africa healthy food market, whereas high competition among market players may create a challenge for the market’s growth.Data Bridge Market Research analyses that the Middle East & Africa health and healthy food market will grow at a CAGR of 8.3% during the forecast period of 2022 to 2029.
