NEWSLETTER

In a strategic shift towards international growth, Kelly’s Cajun Grill, part of the International Restaurant Management Group (IRMG), is poised to enter the ASEAN region, starting with Malaysia. Since its inception in 1987 in Miami, Florida, IRMG has expanded significantly, now managing over 200 restaurants across 29 states and seven countries. Kelly’s Cajun Grill, famous for its World Famous Bourbon Chicken, exemplifies IRMG’s success with efficient operations and high sales volumes in compact spaces. Faraz Shafi, the Managing Director (MENA) of Kelly’s Cajun Grill, announced plans to feature their brand at the 2024 Franchise International Malaysia Expo. This strategic move aims to attract potential investors from across the ASEAN region, highlighting the brand’s expansion ambitions. In 2021, Kelly’s marked its presence in the Middle East with a launch in Dubai Mall, followed by rapid expansion within the region. Building on this success, IRMG is now targeting Malaysia as a gateway to ASEAN countries, planning to establish 10-20 franchises across Malaysia’s major cities. This move is aligned with their goal of further penetrating Southeast Asia’s vibrant culinary scene. In the world of quick-service restaurants, Kelly’s Cajun Grill, a brand under the International Restaurant Management Group (IRMG), stands as an icon known