Innovative international expansion work and significant results abroad led the company of the world's best açaí to invest even more in the region.
Tropicool – the world’s best açaí company according to the International Taste Institute – will be participating for the second time in the ARAB Franchise Expo, which will happen in Dubai on 21th of September 2023. The company is already expanding in the region, the brand already operates its kiosks and carts in high visibility and tourists spots.
“Açaí berry market in booming in MENA region, and we want to expand even more. Our product has just won the maximum three-star rating in The Superior Taste Award 2023, considered the “Oscar” of gastronomy, granted by the International Taste Institute in Brussels, Belgium. Last june we won the 2023 International Highlight Award, created by Brazilian Franchise Association. Knowing our potential, we want to reach 100 locations by the end of 2023 and open 2 more stores in MENA region, for 2024 we will expand even more. We want to reach 250 locations and 10 stores in the region.” – highlights Caio Nabuco, Tropicool’s CEO and Founder which will be attending the show.
Tropicool aims to bring Amazon’s premium superfoods to the world focusing on ESG and innovation, the brand is constantly internationalizing and already has over 70 sales points worldwide. Ten countries already carry the company’s products, which grew 30% in export volume between January and May 2023 compared to 2022. Tropicool stands out from the rest as the only non-frozen açaí brand, optimizing the supply chain operation and increasing the quality of the product itself.
There has been a significant increase in global consumption of superfoods, the currently global market is estimated at a 140 Bi USD, with a project growth of 5% to 6% a year.
ABOUT TROPICOOL
Founded in 2019 by partners Maurício Esteves, Caio Nabuco, and the sheiks Mohammed Ahmed Al Thani and Ahmed Al Thani, Tropicool’s purpose is to bring Amazon’s superfoods to the world and seeks to innovate the way they are transported. With a project based on healthiness and sustainability, the company is a pioneer in the transport system of açaí and other superfruits without needing to freeze the product and keep it fresh.
The brand also follows other sustainability premises: no stage of Tropicool’s production uses plastics or any other material that could interrupt the natural reuse cycle of any raw material. In addition, the company maintains a project in partnership with the NGO SOS Amazonia to replicate fruit trees that generate returns for local communities.
The products have Kosher, Halal, and USDA certifications, among other seals that attest to their quality for the most demanding markets. Learn more at: www.tropicool.co
