The Malaysian Franchise Association (MFA) has set a target of achieving a sales value of RM600 million for the Franchise International Malaysia Exhibition and Conference 2024 (FIM2024), scheduled to take place from May 29 to June 1, 2024. According to MFA president Datuk Radzali Hassan, over 70 percent of the available 240 booths have already been reserved by franchise companies and various organizations. He noted that besides local brands, exhibitors from Japan, Singapore, South Korea, Taiwan, China, India, and the United Arab Emirates have expressed interest in participating.
Radzali emphasized the importance of such programs in strengthening and expanding business networks, both locally and internationally, during his speech at the pre-launch event for FIM2024. Additionally, he highlighted that FIM2024 will host the Asia Pacific Franchise Confederation (APFC) and the World Franchise Council (WFC) annual meeting, bringing together representatives from franchise associations across more than 40 countries, along with the Franchise Award Night 2024.
Regarding the upcoming launch of the National Franchise Policy 2030 in the first quarter of the year, Radzali expressed full support from MFA, believing that it will further enhance the industry. FIM2024 receives full support from the Ministry of Domestic Trade and Consumer Affairs as well as the Malaysia External Trade Development Corporation.
