7‑Eleven, Inc. Launches New Electric Vehicle Charging Network, 7Charge

- April 16, 2023

7Charge Will Bring New Level of Accessibility and Convenience to EV Drivers IRVING, Texas:  7‑Eleven, Inc. announced 7Charge, its new, proprietary EV charging network and app that delivers a convenient and reliable fast-charging experience at select 7‑Eleven® stores in the U.S., and coming soon to Canada. 7‑Eleven intends to build one of the largest and most compatible electric vehicle (EV) fast-charging networks of any retailer in North America with the launch of 7Charge, which is already delivering fast-charging services to customers in several locations in Florida, Texas, Colorado, and California. The 7Charge network will offer EV drivers 7‑Eleven’s trademark convenience and accessibility. 7Charge sites allow customers to charge any EV make and model compatible with common CHAdeMO or Combined Charging System (CCS) plug types*, and the 7Charge app offers a new level of convenience and coordination to customers looking for a seamless charging and payment experience. The 7Charge app can be downloaded from the App Store or Google Play, or by visiting 7‑Eleven.com/7charge. “For over 95 years, 7‑Eleven has innovated to meet our customers’ needs – delivering convenience where, when and how they want it,” said Joe DePinto, President and Chief Executive Officer at 7‑Eleven. “Now, we are innovating once again to meet our customers’ where they are by expanding our business to provide EV drivers convenience of the future…today.” The 7Charge network will deliver on the growing consumer need for EV charging infrastructure. By expanding the 7Charge network, while continuing to utilize third-party fast-charging network options, 7‑Eleven will have the ability to grow its network to match consumer demand and make EV charging available to neighborhoods that have, until now, lacked access. Once the network’s expansion is complete, 7‑Eleven will have one of the largest and most compatible fast-charging networks of any retailer in North America serving communities and customers at charging stations across its entire family of brands including Speedway® and Stripes® stores.

Social Development Bank plans to support SMEs with $6bn financing over next 3 years

- April 12, 2023

Funding Franchise Projects from SAR 150,000 to 4 million RIYADH: Saudi Arabia’s Social Development Bank aims to support small and medium-sized enterprises with SR24 billion ($6.3 billion) financing over the next three years, as the Kingdom steadily diversifies its economy in line with the goals outlined in Vision 2030, revealed a top official.  In sidelines of the Biban 2023 conference, Sultan Al-Hamidi, Chief Business Officer of SDB said that the bank provided SR5 billion of financing to some 9,000 SMEs in 2022 alone.  He said they see big growth in SMEs, and the bank has reacted to that. “Of course, we have a plan for the coming three years-we will deploy around SR24 billion.” In 2008, SDB started a segment of SMEs and micro-SMEs. “From that date until today, we successfully deployed around SR16 billion to 40,000 SMEs. And how do we help them? We start with them from idea until expansion,” said Al-Hamidi.  Al-Hamidi added that SDB is providing financing to SMEs after a thorough screening process. The bank will provide money in installments, also making sure that entrepreneurs are executing business plans properly. Ibrahim Al-Rashid, CEO, Social Development Bank   “We start with them from the idea. We interview them, and we make sure that they have very good training for two weeks to make sure that they can do a feasibility study.”  The bank also has a center called Dulani which was launched in 2016. “It is considered a clinic for SMEs, both for startups and even in the mid-age of the SME,” he added.  As the feasibility study gets completed, the bank will issue the loan, but it will not be deployed completely.  “We give the entrepreneur 25 percent, and then we visit. Then we deploy another 25 percent after six months. So, over two years, we have four interactions with the entrepreneur to make sure that the plan which was submitted is really executed,” explained the bank executive. Sultan Al-Hamidi, Executive Vice president, Social Development Bank   According to Al-Hamidi, Saudi Arabia offers a strong growth opportunity for SMEs, as the Kingdom has a higher success rate average among entrepreneurs compared to global figures.  “We did a very good job to make sure that what we are doing is right and correct. And we went with the help of GASTAT (General Authority for Statistics) to see what has happened to the SMEs that we have already financed. And luckily, we have seen a growth in Saudization, growth in employment; 81,000 jobs have been created out of these SMEs,” said Al-Hamidi.  He further pointed out that 30 percent of these employees were women, which indicates that the gender gap is reducing due to the growth of SMEs in the Kingdom. Some of the goals outlined in Vision 2030 include lowering the unemployment rate from 11.6 percent to 7 percent, increasing women’s participation in the workforce from 22 percent to 30 percent, and expanding SME contribution to 35 percent of gross domestic product by the end of this decade. Franchise Program by Social Development Bank The Social Development Bank offers a franchise program to support franchise projects, through financing products starting from 150,000 to 4 million riyals, with a financing period of up to 8 years. The program contains more than 60 brands, granting franchise rights in various domains such as restaurants, cafes, patisseries, healthcare and more. They are available on the bank’s website in the below link https://www.sdb.gov.sa/en-us/our-products/projects/productive-loans/products/franchise-program

Starbucks Store achieves first LEED Platinum certification in the GCC

- April 12, 2023

The Starbucks store at KAFD, Riyadh. Image Courtesy: Alshaya Group Kuwait:  Adding another important milestone to a long list of achievements under Alshaya’s partnership with Starbucks. The Starbucks store at KAFD, Riyadh has become one of the first few Food & Beverage stores in the GCC region to attain this prestigious accolade. Alshaya Group and Starbucks have achieved an historic milestone with KAFD Starbucks becoming one of only six stores globally to achieve LEED Platinum certification by the United States Green Building Council (USGBC). Having scored 81 points, the store is also recognised as being the third LEED platinum interior design and construction (ID +C) retail store in the GCC, making it one of the greenest cafés in the GCC. The award-winning store was recognised for incorporating eco-friendly materials including recycled terrazzo and local marble, to create natural patterns throughout the store interiors. It also includes a biophilic design with a collection of green walls, natural trees and planters that provide a sense of calm and relaxation to customers. The store also scores well on the use of water-efficient indoor fixtures, the elimination of CFCs, energy modelling compliance, the use of energy-efficient equipment and lighting fixtures, and the use of chilled water from the base building using compliant refrigerant. Commenting on this distinguished achievement, Andy Holmes, President of Alshaya Starbucks said: “This is a prestigious recognition for us as sustainability is at the core of our business. Earning this important certification demonstrates our tremendous green building leadership and is another testimony of how we act to adopt sustainably best practices at every stage of our processes. The Starbucks store in KAFD is a prime example of how innovative work can create local solutions that contribute to making a global difference.   “Sustainability is a key element of our approach to design at Starbucks. Our teams have worked hard to design, construct, and operate our stores to meet LEED requirements on a global scale, as we continue to push the envelope of what our stores can be in the future. I am proud of this recognition, and I would like to thank all of those who have made it possible.” further commented Andy LEED (Leadership in Energy and Environmental Design), developed by the United States Green Building Council (USGBC), is the most widely used green building rating system in the world and an international symbol of excellence. Through design, construction and operations practices that improve environmental and human health, LEED-certified buildings help make the world more sustainable. LEED certification is awarded for implementing practical and measurable strategies and solutions in areas including sustainable site development, water savings, energy efficiency, materials selection, and indoor environmental quality.   About Starbucks The Starbucks Experience is more than a cup of coffee. From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated the rich tradition of coffee but that also brought a feeling of community, a comfortable third place away from the demands of work and home. And with every cup, we strive to bring both our heritage and an exceptional experience to life. The Starbucks mission statement is more than words on a piece of paper – it’s the philosophy that guides how we do business every day. Our mission is to inspire and nurture the human spirit – one person, one cup, and one neighbourhood at a time. We are committed to doing business in ways that are good to the earth and each other. From the way, we buy our coffee, to minimizing our environmental footprint, to being involved in local communities. Today, with more than 31,000 retail locations in North America, Latin America, Europe, the Middle East and North Africa, and the Pacific Rim, Starbucks is the premier roaster and retailer of the finest coffee. At Starbucks, we are focused on delivering the best experience to every customer at each of our locations around the world. We are fortunate to have the opportunity to work with so many communities, and we are committed to providing the Starbucks Experience while respecting the local customs and tastes of each country we operate in.   About Alshaya Group      Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers,    Alshaya Group’s portfolio extends across MENA, Turkey, and Europe, with thousands of stores, cafes, restaurants, and leisure destinations, as well as a large scale online and digital business.    Operating in multiple sectors including Fashion, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences.    Fresh, modern, and relevant, Alshaya’s constantly evolving portfolio reflects the choices and lifestyle of its customers. From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the brands they love in the places they want to be.  Brands such as Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, Shake Shack, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn and KidZania. 

Yum! Partners with Lafayette Square Investment Firm to Lend $50M to Franchisees

- April 12, 2023

The Funds target underrepresented operators, both new and existing. Miami, Florida – Lafayette Square has signed an agreement with Yum! Brands, Inc. to lend up to $50 million to new and existing underrepresented Yum! franchisees identified by Yum! Brands as part of a new financing program called Franchise Fast Start. Franchise Fast Start will help Yum! Brands carve a path to successful ownership for talented, underrepresented people while bringing diverse voices and ideas to the broader franchising community. By providing access to capital for qualified, underrepresented franchisees identified by Yum! Brands, the program will open opportunities for entrepreneurs pursuing multi-unit franchise transactions. Wanda Williams , Head of Global Franchising, Yum Brands   “This program is another step toward our goal of becoming the world’s multi-brand franchisor of choice which strives to create a global franchise system as diverse as the communities we serve,” said Wanda Williams, Head of Yum! Global Franchising. “Our communities and the industry benefit from diversity of ownership and thought, and Franchise Fast Start will help level the franchising playing field and break down barriers for underrepresented people to become franchise owners.” The financing program will also have the flexibility to lend more expansively to franchises on a strategic basis, facilitating growth capital for both qualified new and existing franchisees.‍ “We are excited to manage this financing program with Yum! Brands,” said Damien Dwin, Founder and CEO of Lafayette Square. “By collaborating with the world’s largest restaurant company, we believe we can reach more local businesses and impact more prospective and existing franchisees across the United States. It is a compelling opportunity to expand access to capital to underserved people and communities and achieve impact at scale.” Damien Dwin, Founder and CEO of Lafayette Square   About Lafayette Square Lafayette Square aims to create investment opportunities in overlooked places and underserved markets. We invest across asset classes and seek to provide robust risk-adjusted returns to investors while positively supporting people and communities. For more information about Lafayette Square, please visit www.lafayettesquare.com. About Yum! Brands  Yum! Brands, Inc., based in Louisville, Kentucky, and its subsidiaries franchise or operate a system of over 55,000 restaurants in more than 155 countries and territories under the company’s concepts – KFC, Taco Bell, Pizza Hut and The Habit Burger Grill. The Company’s KFC, Taco Bell and Pizza Hut brands are global leaders of the chicken, Mexican-style food and pizza categories, respectively. The Habit Burger Grill is a fast-casual restaurant concept specializing in made-to-order chargrilled burgers, sandwiches and more. In 2023, Yum! Brands was included on the Bloomberg Gender-Equality Index and Newsweek’s lists recognizing America’s Most Responsible Companies, America’s Greatest Workplaces for Diversity and America’s Greatest Workplaces for Women. In 2022, the Company was named to the Dow Jones Sustainability Index North America.

Kitopi, UAE’s cloud kitchen operator, acquires AWJ Investments

- April 12, 2023

Saman Darkan and Mohamad Ballout Dubai: One of the biggest names in the cloud kitchen space, Kitopi has bought out Dubai-based F&B business AWJ, and the name behind delivery and dine-in brands such as Operation Falafel, Catch 22, Awani, and Sushi Do. The latter opened its first outlet in Dubai in 2014 and since expanded the line up to more than 10 brands and 32 plus outlets in the UAE and Saudi Arabia. Operation Falafel has more than 2 million customers globally per year. AWJ also has franchises running in New York and London. It employs more than 1,300. Cloud kitchen and virtual-only restaurant brands have had three record years of growth and the trend is set to continue as the concept expands in the core UAE and Saudi markets and starts seeing itself in others. Kitopi itself has raised a significant funding corpus to fire its expansion and deals. Last year in March, it announced a $415 million funding round that saw Japanese investment heavyweight Softbank come into the picture. Kitopi now has over 100 brands, operating in more than 200 locations across five markets. The deal – the value is undisclosed – will see the AWJ brands ‘eye expansion in new markets where Kitopi has a solidified presence and a vast network of locations’. AWJ will also benefit from Kitopi’s SKOS (Smart Kitchen Operating System) platform. “The co-founders and leaders of AWJ have done a remarkable job in building its iconic brands and growing them across borders,” said Mohamad Ballout, CEO and co-founder of Kitopi. “It is going to be a privilege to continue to innovate, elevate and expand its success.” AWJ will have a new CEO but retain their original team and operate as a separate vertical to Kitopi’s on-demand business. Founded in Dubai in January 2018, Kitopi has over 5000 employees, and has offices in Saudi Arabia, the UAE, Kuwait, Qatar and Bahrain. It also operates an engineering hub in Krakow, Poland, a global customer experience center in Dubai, and a Robotics Hub in Odense, Denmark. “We have built on core fundamentals, raising the bar and setting the business up for a sustainable future – thanks to our 1,300+ team champions, our supporting shareholders, the unique brands we created, and the millions of consumers we serve. It is now time for a new chapter” – Manhal Naser, former Group CEO and co-founding Director of AWJ

OrderUp: Canton startup invests in ‘digital franchising’ to bring online food-ordering across USA

- April 12, 2023

Dubai: As OrderUp eyes expanding to cities across the U.S., it’s working on setting up digital franchises—online food-ordering websites maintained by people in mid-size cities. OrderUp, the Canton-based startup that facilitates ordering food from restaurants online, faces stiff competition from such bigger, national companies as GrubHub and Seamless. But in 2013, as OrderUp eyes expanding to cities across the U.S., its focus isn’t on competing directly with the reach of GrubHub. Instead, it’s working on setting up digital franchises—online food-ordering websites maintained by people in mid-size cities who partner with OrderUp, and then work with restaurants and take-out joints to offer meal specials and deals to hungry patrons who would rather place delivery orders online than by phone. In other words, forget spending close to $450,000 to open your own brick-and-mortar location of your favorite fast-food restaurant. For $42,550, you can open your own business as an OrderUp franchisee: OrderUp handles all the technology: building and managing interactive menus and providing 24-hour call center support to restaurant owners. Franchisees sign up restaurants in their cities or towns, and work with the restaurants to offer promotions to customers. Franchisees then make between 10 and 14 percent on each order placed through a local OrderUp site, while OrderUp takes a cut of 5 percent of each order. “Technology has allowed people to start businesses that are a lot cheaper,” said OrderUp co-founder and CEO Chris Jeffery. “Why hasn’t franchising adopted that? We’d like to believe that we are leading the way of … being one of the inventors of the digital franchise opportunity rather than the brick and mortar.” From its office on the fourth floor of the refurbished Broom Factory on Boston Street, OrderUp has spent the last year positioning itself to be that leader. As of last summer, it had signed up more than 1,000 restaurants in 30 locations and more than 400,000 registered users who order from different OrderUp-affiliated sites. Of his team, 12 of whom work from the Baltimore office, Jeffery said he has “never felt more confident” in them. OrderUp recently hired Kristen Nilsen, formerly of LivingSocial, as the franchisee training and support manager. An additional 13 employees scattered across the U.S.—including Hawaii—staff OrderUp’s call center to ensure that online menus stay updated and online orders are processed correctly.

Shaquille O’Neal’s “Big Chicken” is going places across USA

- April 9, 2023

Shaquille O’Neal’-Former NBA Hall of Fame Dubai: Shaquille O’Neal’s Big Chicken is going places, well currently it’s focusing its expansion into Texas. However, it is going places. With plans to have 50 locations in Texas and more across America, Shaq is building something big here. O’Neal is not new to the entrepreneurial business. He is very savvy. Shaq’s success in business is well-documented. The Lakers legend is worth well over $400 Million, however, we suspect it is far higher than that. His new enterprise, Big Chicken is taking the USA by storm. He recently brought a house in Houston to oversee the launch of various branches throughout the state. Shaquille O’Neal’s Big Chicken can also be found in sporting arenas, including at this $1.5 stadium. If there is anything Shaq knows better than everyone else, it is sporting arenas. The 7-foot-tall Laker legend played to sell out crowds throughout his life.And it is this experience that gives him the confidence to put his Big Chicken in stadiums across the USA. Perhaps, most notably, it is now available in the New York Islanders’ new home, the UBS Arena.Yes, Shaq, cleverly played his cards and ensured that his Big Chicken would be available at the new $1.5 billion arena. Founded in 2018, Big Chicken is backed by a dream team of partners; JRS Hospitality, an accomplished Las Vegas-based ownership group; Authentic Brands Group, a multi-national, multi-billion-dollar brand development, marketing and entertainment company; and Hall of Fame basketball star Shaquille O’Neal. Big Chicken fuses O’Neal’s home-cooked childhood favorites with today’s trending flavors. From crispy chicken sandwiches and tenders to Cheez-It® crusted mac n’ cheese and hand-crafted ice cream shakes, each menu item tells a story all while offering guests an inside look into the life and personality of Shaquille O’Neal.

Ministry of Economy launches ScaleUp Franchise program in partnership with ‘Emtiyz’ to enable UAE SMEs to benefit from franchising

- April 9, 2023

H.E Abdullah Al Saleh,  Under Secretary of the Foreign Trade and Industry at the UAE Ministry of Economy H.E Al Saleh: The Ministry of Economy will continue providing support to entrepreneurs in the UAE through The Entrepreneurial Nation, and the program provides new opportunities for the growth of SMEs In line with the UAE’s efforts to accelerate the growth of the business of startups and SMEs, support their expansion plans, and increase their investments in local and global markets, the Ministry of Economy launched the ScaleUp Franchise program in partnership with ‘Emtiyz,’ a company specialized in franchising. The program is part of phase II of ‘The Entrepreneurial Nation’. H.E. Abdullah Ahmed Al Saleh, Undersecretary of the Ministry of Economy, affirmed that the Ministry will continue to provide support for entrepreneurship and startups in the country by developing its partnership with the government and private sectors under The Entrepreneurial Nation. This will help enhance the capabilities of entrepreneurs and owners of SMEs and ease their access to growth and business expansion opportunities. He added: “The ScaleUp Franchise program aims to develop the internal operations systems of SMEs in the country in the field of franchising, support their capacity and provide them with expertise and knowledge so that they are ready to benefit from the global systems of franchising, in a way that supports their expansion and investment plans in the local, regional and global markets.” H.E. indicated that the program contributes to providing companies with all legal, operational, and financial services related to international franchising systems, by obtaining legal advice and specialized training courses, in addition to providing a 10-year marketing support for brands, which helps them to attract investors and launch new branches locally and globally. The Ministry of Economy stated that the program will be implemented in two phases. The first phase will last for eight weeks and can include 25 SMEs, while the second phase lasts for six months and aims to ensure the full readiness of participants in franchising. The ScaleUp Franchise program is included in one of the tracks of the ScaleUp program, which is part of one of the three main pillars of ‘The Entrepreneurial Nation’. The Ministry invites all UAE SMEs wishing to participate in the program to apply via  The Entrepreneurial Nation. The Ministry of Economy, in cooperation with the ‘Emtiyz,’ has established a set of eligibility criteria for selecting SMEs to participate in the program. Most notably, companies wishing to joing must have a commercial license in the country, including free zones, and that the company’s project achieved profits during the last fiscal year, the signing of the mutual investment contract for 10 years and attend all training courses. The Ministry had launched the first phase of ‘The Entrepreneurial Nation’ in November 2021 as a comprehensive platform aimed at supporting the growth of startups in the country. It works to create a suitable environment for the expansion of their activities, providing support for more than 8,000 startups and entrepreneurial projects of SMEs in the country to transform more than 20 startups into unicorns by 2031. Also, the second phase of ‘The Entrepreneurial Nation’ was launched in October 2022. It included ten new programs in cooperation with a wide range of global strategic partners to support the growth and expansion of SMEs from the UAE to the world. The first initiatives of the second phase were launched recently, announcing partnerships with various regional and global markets, including the Republic of South Korea, the Republic of India, the Republic of Latvia, and the Kingdom of Saudi Arabia. Emtiyz has more than 24 years of experience in the field of franchising. It is also a service provided by the Mohammed Bin Rashid Establishment for SMEs Development to empower and qualify local and regional companies on franchise systems. It has expertise in all areas of franchising, including the provision of franchise contracts that comply with regional laws and intellectual property rights. Program Link: https://theentrepreneurialnation.com/program/scaleup-emtiyz/?lang=en

Arab Franchise Expo Event will target Top 100 Arab home grown franchise brands to “Go Global” by 2025

- December 17, 2022

Dubai: Arab Franchise Expo 2022 concluded on a strong note, as global and local franchise companies signed new deals and partnerships during the 1-day expo. The Franchise Business & Awards Event, centered on the franchise industry, was organized by Arab Business Media Group and was held at Dubai Pullman Creek Convention Centre. It brought together 100 brands and 60 franchise companies, and participants from over 20 countries.The success of the show has led us to aim for an even bigger event next year. The Chairman of Arab Franchise Expo, Khaled Al Maeena said, “The overwhelming response to the Franchise Expo & Awards has prompted us to target over 100 franchise brands for next year’s event – covering fifteen sectors in multiple cities in the Arab countries and a grand event in London to make sure homegrown brands from Arab countries gain global exposure.” The next Expo will be in Jeddah and will focus on a major expo in London during the mid of 2023, followed by New York, Mumbai, Singapore, and Ethiopia Arabian Oud outlet in  New York, Time Square In the past year, 7.8% of Saudi and UAE brands have managed to grow their Brand Power. Those with rising Brand Power saw their usage increase on average by 1.8 times their Power growth rate. Power is a measure of a brand’s ability to drive volume sales, and it’s been shown over many years and across global markets to be closely related to market share. That’s because Power – an attribute that exists in the minds of consumers – leads to the greater real-world usage of a product. For small and emerging businesses, going global is a significant undertaking that could disrupt existing business activities. Thus, it is crucial for CEOs and business leaders to understand its full impact and determine if the rewards outweigh the risks. Stakeholders across the organization will be called on to carry more responsibilities to continue to execute day-to-day activities in addition to the global initiative. Dubai-based Chicking, one of the fastest-growing food chain groups in the world, unveiled a new set of business tie-ups to expand into Europe, Saudi Arabia, Australia, Morocco, Brunei, Djibouti, and the Maldives Taking a small business global is a complex and dynamic process. Gaining a deep understanding of the targeted markets, the competition, current local market trends, and the requirements to successfully launch and drive growth lays an important foundation. The effective selling and marketing of your products or services require a comprehensive, cohesive strategy that addresses sales strategy, sales delivery, branding/value proposition, marketing strategy, marketing programs, and pricing, which together create clear market differentiators that propel market acceptance and revenue growth. Jeddah Based Al Baiq Restaurant  in Kualalampur ,Malaysia Some countries are known for being highly litigious, so it is critical that strong legal processes are put in place to minimize unnecessary commercial risks. Also, government agencies have strict requirements that necessitate legal documentation be in place prior to operating within the country. Being proactive does require money upfront, but this more than offsets downstream risks and liabilities. Opportunities are there to be seized. After all, building a strong, resilient, and growing brand is a long-term project, to be worked on in good times and bad.

Sweet Roll Cafe Plans 100 outlets rolling by 2025 in the Gulf Countries

- December 16, 2022

Middle East’s first Chimney cake Franchise, Sweet roll café concept which operates around 30 outlets is looking to expand 100 outlets in next 3 years in the GCC. Dubai:  The Middle East’s first Chimney cake Franchise, Sweet roll café, is made with fresh chimney bread, ice cream, coffee and drink with more and more than 60 types and varieties, in addition to pastry varieties. Chimney cake is made with a very sweet pastry dough wrapped around a mold and baked in an oven while rotating. The result is a hollow cylinder—or, in a more recent Roman variation, a cone to be filled with ice cream.These slightly crispy, flaky cylinder-shaped pillars of dough are referred to as “chimney cakes.” As it cools, these cone-shaped pastries let steam out from the top, creating the smoking chimney effect. This Romanian dessert is made from Hungarian sweet bread that’s baked in a rotating oven, then coated with a sweet glaze. “It’s a traditional Central European pastry, and all the countries of Central Europe claim to have invented it,”Ability to offer our brand in multiple dimensions from 10 to 170 square meters, we have an unlimited variety menu with ice cream, desserts, cold and hot drinks Chimney bread, specialty hot and cold coffee, various flavors, toppings, sauces, milkshakes and sweet treats. We develop local flavors for each country/territory so that we can respond to any demographic changes and customer requirements very quickly Said “Saeed Rashid Mohammad Rashid Al Naqbi, the founder of sweet roll café. We are targeting 15 cities in GCC in next 3 years to take on numbers from 30 to 100 outlets and we have presently in UAE and Saudi Arabia. It has another taste, and we take care of the quality of our products, and we also offer coffee Specialized through specialized coffee machines and using coffee distillation In addition to a lot of cold and hot drinks. Said the founder of sweet roll café “Saeed Rashid Mohammad Rashid Al Naqbi Sweet Roll has a vision has always believed that life is shorter than Acceptance of ordinary and traditional things, we are through Our distinguished team and our passion to expand our branches locally and internationally, with great effort to satisfy the tastes of our clients and our is dedicated to being an inspiration Creative by providing a delicious experience of Refreshing foods, sweets and ice cream And specialty coffee and cold drinks And hot to better serve our customers.