Brainy n Bright Emerges Victorious, Winning “Best EdTech Brand Award” at Arab Franchise awards 2023

- September 25, 2023

Esrat Noori Founder and CEO of Brainy n Bright USA receiving “Hall of Fame” award from Dr Eesa Mohammed Bastaki, President of the University of Dubai at Arab Franchise Awards ceremony,Dubai In a remarkable feat that underscores their unwavering commitment to education and innovation, Brainy n Bright, a pioneering name in the field of educational technology (EdTech), has secured the coveted “Best EdTech Brand” award at the Arab Franchise Awards 2023. This prestigious recognition comes as a testament to their exceptional contributions to the education sector and their innovative approach to transforming learning experiences. Arab Franchise Awards 2023 held concurrently with Arab Franchise Expo event which concluded in Dubai recently, recognized the excellence in the franchise industry of the Arab world announced the winners of 2023. Franchise industry leaders filled the Iconic Queen Elizabeth 2 -Grand Lounge to celebrate 2023’s top franchise entrepreneurs, leaders, and their legacy. The ceremony began with a keynote speech by the Chief Guest of the event Dr. Eesa Mohammed Bastaki, President of the University of Dubai about the latest insights into the importance of home-grown franchise brands and how these trends can influence the local economy. Brainy n Bright has consistently championed the cause of quality education by offering cutting-edge technological solutions that empower kids  and adults alike. Their holistic approach to EdTech combines advanced digital tools, interactive content, and personalized learning experiences, enriching classrooms and empowering students to thrive in the digital age. The “Best EdTech Brand” award is not just a validation of their past accomplishments but also a testament to Brainy n Bright’s ongoing mission to revolutionize education. As they accept this award, they remain committed to pushing the boundaries of educational technology, creating opportunities for learning, and inspiring the next generation of leaders and innovators. In their acceptance speech, Esrat Noori Founder and CEO  of Brainy n Bright expressed gratitude for the recognition and dedicated the award to the educators, students, and partners who have been an integral part of their journey. They stated, “This award serves as a testament to our combined dedication and our shared commitment to instilling technology education in students as young as six years old, kickstarting their journey into STEM education at an early age to nurture not only technical prowess but also foster their creativity and innovative thinking. We are more determined than ever to continue innovating, expanding access to quality education, and making a meaningful impact in the lives of learners worldwide.” Brainy n Bright’s win serves as an inspiration for the EdTech industry and reaffirms the crucial role of technology in shaping the future of education. Brainy n Bright, a prominent global STEM institution, has unveiled its ambitious expansion strategy, poised to extend its footprint across the Americas, Middle East, Europe, and Southeast Asian regions. In an era where digital literacy is paramount, the institution is making significant strides to meet the increasing demand for early-age tech education. As children grow up with technology at their fingertips, the call for digital literacy education continues to surge worldwide. Brainy n Bright recognizes this imperative need and is committed to offering a comprehensive digital knowledge and skill development program. This mission has proven increasingly crucial as traditional education systems struggle to fulfill this growing requirement. At Brainy n Bright, children are provided a unique opportunity to learn coding, robotics, artificial intelligence, 3D Designing, Graphics Design, Animation, and other digital literacy in an engaging and enjoyable environment outside the confines of a conventional classroom. The institution’s innovative approach focuses on nurturing tech skills while fostering a sense of fun and creativity. Brainy n Bright’s efforts have swiftly propelled it to become one of the most rapidly expanding franchise networks in the EdTech sector, specializing in Coding, Robotics, Artificial Intelligence (AI), and digital literacy for children and adolescents. The Arab franchise awards ceremony began with a keynote speech by the Chief Guest of the event Dr. Eesa Mohammed Bastaki, President of the University of Dubai – about the latest insights into the importance of home-grown franchise brands and how these trends can influence the local economy. un. Dr Eesa Mohammed Bastaki, President of the University of Dubai with the winners of Arab Franchise Awards 2023 Ceremony in Dubai. Founder of Brainy n Bright, Dr. Aamir Rizwan, emphasizes the institution’s foresight in recognizing the significance of Robotics and AI as essential skills for the future. “We were among the first to realize that very soon, Robotics and AI would be the most important skills of the future,” notes Dr. Aamir Rizwan.

Arab Franchise Expo 2023 Concludes with Stellar Outcomes

- September 25, 2023

Renowned media personality Khaled Almaeena delivering the inaugural address at the Arab Franchise Expo 2023 in Dubai The Arab Franchise Expo 2023, the leading platform for franchise businesses across the Arab world, concluded its annual event with outstanding success. Hosted in the iconic Queen Elizabeth 2 Grand Lounge in Dubai, the expo brought together business leaders, entrepreneurs, and franchisors from 25 countries to celebrate and discuss the future of franchising in the region. This year’s Expo experienced an unparalleled turnout, drawing in hundreds of visitors, including industry trailblazers, investors, and aspiring franchisees. The event showcased a myriad of 200 franchise brands and business solutions, effectively becoming the epicenter for franchising innovation over its run. More than just an expo, the event served as a dynamic platform for business networking and deal-making, with numerous contracts and franchise agreements finalized on the Expo floor. The event offered an exclusive platform for companies looking to expand into Arab and global markets, fulfilling its role as a catalyst for business growth and international expansion. Arab Franchise Expo 2023 concluded on a strong note as global and local franchise companies have signed new deals and partnerships worth AED AED 200 million during the 1-day expo. Arab Franchise Awards held concurrently with Arab Franchise Expo event which concluded in Dubai recently, recognized the excellence in the franchise industry of the Arab world announced the winners of 2023. Franchise industry leaders filled the Iconic Queen Elizabeth 2 Grand Lounge to celebrate 2023’s top franchise entrepreneurs, leaders, and their legacy. The Arab franchise awards ceremony began with a keynote speech by the Chief Guest of the event Dr. Eesa Mohammed Bastaki, President of the University of Dubai – about the latest insights into the importance of home-grown franchise brands and how these trends can influence the local economy. un. Dr Eesa Mohammed Bastaki, President of the University of Dubai Speaking at Arab Franchise Awards Ceremony held concurrently with Arab Franchise Expo 2023 in Dubai. “Made in UAE, Sold Globally’ is the main inspiration for Dr. Eesa Mohammed Bastaki, a passionate Emirati professor and a recipient of the highest award in the UAE in the field of science. Local brands have more opportunities to discover their potential client’s needs, preferences, and what their competitors lack. This allows them to meet their customers’ needs every single time. They increase employment. Starting a new business has a big impact on job creation within your city”, he added. Among the winners of  ‘Corporate Hall of Fame Award’  was Adnoc Distribution,  Aramex, Galadari Food and Beverages Company, Grant Thornton Kuwait ,Gaurav Marya Franchise India Holdings and Dr.Radzali Hasaan chairman of  Malaysia franchise Association was honored with “Individual Hall of Fame” award for their  contributions to the Global Franchise Industry. Barns café of Saudi Arabia won the Best Arab Coffee Brand, Reflexion lounge won the Best Shisha franchise Award, IRMG UAE won the best franchise development company of the year award, ISSO of Colombo won the best seafood franchise award, 55 coffee won the best home grown coffee brand of Oman , Astoria restaurants won the best international brand of the year award, Action coach won the best Business coach franchise award and F&B pillars won the best International Franchise consulting firm award and Chain-Oman won the Home grown Franchise Consulting firm award . “The Painlty store” a Franchise  startup by Emirati celebrity artist Maisoon Al Saleh  won the Franchise Startup of the year award, “Brainy n Bright” of USA won the best Edtech Franchise Award, Barns café of Saudi Arabia won the best café in the Arab world Awards respectively. Under individual category James walker of Experiential Brands, USA won the Life Time Achievement award, Sary Hamway, Founder of the Franchise Trainer won the Life Time achievement award Mohamed Al Zain of Barns café won the Franchise CEO of the Year,  Steve McAteer of ArabbCo won the best franchise consultant of the year award respectively. Under the women franchise category Abeer Juliah of National Franchises, KSA and Melissa Murray, Partner of Bird & Bird,UK and Venus Barak of Franglobal ,India won the “Women Franchise Leader Awards “respectively. Dr Eesa Mohammed Bastaki, President of the University of Dubai with the winners of Arab Franchise Awards 2023 Ceremony in Dubai. The Franchise business and awards event, centered on franchise industry, was organized by Arab Business Media Group and the event, which was held at Iconic Queen Elizabeth 2  Grand lounge brought together 200 brands from more than 25 countries. The success of the show has led organizers to aim for an even bigger event next year. Chairman of Arab Franchise Expo, Khaled Al Maeena said “The immense response to the Arab Franchise Expo and Awards has prompted us to target for more franchise brands for the next year’s event, covering fifteen sectors to make sure home grown brands from Arab countries gain global exposure.” The overwhelming success of the Arab Franchise Expo 2023 reaffirms the robust growth potential and increasing importance of the franchising industry in the Arab world. As franchising continues to evolve, the Expo is poised to remain a pivotal event for shaping the industry’s future. James Walker, Chief Concept and Culinary Officer of Experiential Brands, USA Speaking at the Arab Franchise Conference The Arab Franchise Conference, held concurrently with the Arab Franchise Expo, added a substantive layer of depth and dialogue to the event’s proceedings. Hosted in the same iconic venue , the conference assembled a high-caliber roster of speakers, including industry veterans, scholars, and market analysts, who delved into intricate topics concerning the future of franchising in the Arab world. From exploring the role of digital transformation in franchise models to examining the ethical considerations of franchising, the conference functioned as a critical think tank for the industry. With interactive Q&A sessions, and case study presentations, the conference not only complemented the Expo’s showcase of business opportunities but also offered an intellectual forum for stakeholders to engage in meaningful conversations, paving the way for innovation and sustainable growth in regional

Winners of Arab Franchise Awards 2023 announced

- September 24, 2023

Dr Eesa Mohammed Bastaki, President of the University of Dubai with the winners of Arab Franchise Awards 2023 Ceremony in Dubai. Arab Franchise Awards held concurrently with Arab Franchise Expo event which concluded in Dubai recently, recognized the excellence in the franchise industry of the Arab world announced the winners of 2023. Franchise industry leaders filled the Iconic Queen Elizabeth 2 -Grand Lounge to celebrate 2023’s top franchise entrepreneurs, leaders, and their legacy. The ceremony began with a keynote speech by the Chief Guest of the event Dr. Eesa Mohammed Bastaki, President of the University of Dubai about the latest insights into the importance of home-grown franchise brands and how these trends can influence the local economy. Among the winners of  ‘Corporate Hall of Fame Award’  was Adnoc Distribution,  Aramex, Galadari Food and Beverages Company, Grant Thornton Kuwait ,Gaurav Marya Franchise India Holdings and Dr.Radzali Hasaan chairman of  Malaysia franchise Association was honored with “Individual Hall of Fame” award for their  contributions to the Global Franchise Industry. Barns café of Saudi Arabia won the Best Arab Coffee Brand, Reflexion lounge won the Best Shisha franchise Award, IRMG UAE won the best franchise development company of the year award, ISSO of Colombo won the best seafood franchise award, 55 coffee won the best home grown coffee brand of Oman , Astoria restaurants won the best international brand of the year award, Action coach won the best Business coach franchise award and F&B pillars won the best International Franchise consulting firm award and Chain-Oman won the Home grown Franchise Consulting firm award . “The Painlty store” a Franchise  startup by Emirati celebrity artist Maisoon Al Saleh  won the Franchise Startup of the year award, “Brainy n Bright” of USA won the best Edtech Franchise Award, Barns café of Saudi Arabia won the best café in the Arab world Awards respectively. Under individual category James walker of Experiential Brands, USA won the Life Time Achievement award, Sary Hamway, Founder of the Franchise Trainer won the Life Time achievement award Mohamed Al Zain of Barns café won the Franchise CEO of the Year,  Steve McAteer of ArabbCo won the best franchise consultant of the year award respectively. Under the women franchise category Abeer Juliah of National Franchises, KSA and Melissa Murray, Partner of Bird & Bird,UK and Venus Barak of Franglobal ,India won the “Women Franchise Leader Awards “respectively. The success of the show has led organizers to aim for an even bigger event next year. Chairman of Arab Franchise Expo, Khaled Almaeena said “The immense response to this years  Arab Franchise Expo and Awards has prompted us to target for over more franchise brands for the next year’s event, covering fifteen industry sectors  to make sure home grown brands from Arab countries gain global exposure.”

“From Local to Global: Dr. Eesa Bastaki Calls for Expansion of Pioneer Arab Local Brands to Franchise Globally

- September 23, 2023

Dr Eesa Mohammed Bastaki, President of the University of Dubai Speaking at Arab Franchise AwardsCeremonyheld concurrently with Arab Franchise Expo 2023 in Dubai. In a resounding and visionary call to action, Dr. Eesa Mohammed Al Bastaki has urged pioneering Arab local brands to embark on a transformative journey of expansion into the global franchise markets. Dr. Al Bastaki’s call resonates with the spirit of innovation, entrepreneurship, and ambition that characterizes the Arab business landscape. It is a call that recognizes the immense potential of Arab brands and their unique ability to leave a lasting impact on the global stage. Arab Franchise Awards held concurrently with Arab Franchise Expo event which concluded in Dubai recently, recognized the excellence in the franchise industry of the Arab world announced the winners of 2023. Franchise industry leaders filled the Iconic Queen Elizabeth 2 – Grand Lounge to celebrate 2023’s top franchise brands , entrepreneurs, leaders, and their legacy. Dr Eesa Mohammed Bastaki, President of the University of Dubai with the winners of Arab Franchise Awards 2023 Ceremony in Dubai. Arab Franchise Awards held concurrently with Arab Franchise Expo event which concluded in Dubai recently, recognized the excellence in the franchise industry of the Arab world announced the winners of 2023. Franchise industry leaders filled the Iconic Queen Elizabeth 2 Grand Lounge to celebrate 2023’s top franchise entrepreneurs, leaders, and their legacy. The ceremony began with a keynote speech by the Chief Guest of the event Dr. Eesa Mohammed Bastaki, President of the University of Dubai – about the latest insights into the importance of home-grown franchise brands and how these trends can influence the local economy. “Made in UAE, Sold Globally’ is the main inspiration for Dr. Eesa Mohammed Bastaki, a passionate Emirati professor and a recipient of the highest award in the UAE in the field of science. Local brands have more opportunities to discover their potential client’s needs, preferences, and what their competitors lack. This allows them to meet their customers’ needs every single time. They increase employment. Starting a new business has a big impact on job creation within your city”, he added. Arab Franchise Expo 2023 concluded on a strong note as global and local franchise companies have signed new deals and partnerships worth AED 200 million during the 1-day expo. The Franchise business and awards event, centered on franchise industry, was organized by Arab Business Media Group and the event, which was held at Iconic Queen Elizabeth 2  Grand lounge brought together 200 brands from more than 25 countries. The ceremony began with a keynote speech by the Chief Guest of the event Dr. Eesa Mohammed Bastaki, President of the University of Dubai – about the latest insights into the importance of Local franchise brands and how these trends can influence the local economy. Dr. Al Bastaki emphasized the importance of leveraging innovation and technology as catalysts for global expansion. Arab local brands are encouraged not only to meet international standards but to redefine them. By embracing cutting-edge technologies and innovative practices, these brands can position themselves as leaders in their chosen markets, offering customers around the world a compelling and differentiated experience. Furthermore, Dr. Al Bastaki underscores the significance of strategic partnerships and collaboration on the path to global expansion. Collaborating with international organizations and franchises can provide valuable insights, resources, and support in navigating the complexities of global markets. These partnerships can accelerate market entry for local brands  and contribute to sustainable growth. Khaled Almaeena, Chairman of the Arab Franchise Expo event speaking at the Arab Franchise Awards Ceremony The success of the show has led organizers to aim for an even bigger event next year. Chairman of Arab Franchise Expo, Khaled Al Maeena said “The immense response to this years  Arab Franchise Expo and Awards has prompted us to target for over more franchise brands for the next year’s event, covering fifteen industry sectors  to make sure home grown brands from Arab countries gain global exposure.” The region’s premier franchise business show helped businesses from across the Region forge partnerships with more than AED 200m of deals generated at the Arab Franchise Expo, Dubai, UAE. “As one of the UAE’s best and most recognized brands ADNOC Distribution has expanded its business year on year and has a growth strategy both in the UAE and the broader GCC region and we are aggressively planning major expansions in the region from 2023”, said the Head of Franchising at Adnoc Distribution Mr. Vikram Noronha. “We are offering franchisees to a series of select investors and support them through the creation of a dedicated team of professionals who really understand the market and how to drive sales”, he added. Sultan Al Mutlaq, Franchise Head of Barns cafe said: “This event has taken us closer to our goal of making us a global brand by expanding into Arab and other International markets through franchising, and positioning ourselves as the leading coffee brand in the region.” Deric Yeo Chin Lee, the Secretary General of the Malaysian Franchise Association, said that MFA aims to establish connections with Arab brands seeking expansion into Malaysia, positioning itself as the central hub for extending their reach into ASEAN countries. Additionally, he emphasized that an increasing number of Malaysian brands are actively considering opportunities for expansion into the UAE, fostering greater bilateral trade cooperation between the United Arab Emirates and Malaysia. Among the winners of  ‘Corporate Hall of Fame Award’  wasAdnoc Distribution, Aramex, Galadari Food and Beverages Company,Grant Thornton Kuwait ,Gaurav MaryaFranchise India Holdingsand Dr.RadzaliHasaan chairman of  Malaysia franchise Association was honored with “Individual Hall of Fame” award for their  contributions to the Global Franchise Industry. Barns café of Saudi Arabia won the Best Arab Coffee Brand, Reflexion lounge won the Best Shisha franchise Award, IRMG UAE won the best franchise development company of the year award, ISSO of Colombo won the best seafood franchise award, 55 coffee won the best home grown coffee brand of Oman , Astoria restaurants won the best international brand of the

Malaysia’s franchise trade mission to Arab Franchise Expo, Dubai aims to attract RM 50m in investments, says Dr.Radzali Hassan, Chairman of Malaysian Franchise Association

- September 16, 2023

Dr.Radzali Hassan, Chairman of Malaysian Franchise Association Dubai: In conjunction with the ongoing Arab Franchise Expo, Malaysia’s franchise trade mission to Dubai, UAE, is poised to attract investments amounting to RM50 million. Dr. Radzali Hassan, Chairman of the Malaysian Franchise Association, announced the participation of five top Malaysian brands—Marry brown, Kenny Rogers Roasters, US Pizza, UCMAS, Old Town Coffee including other top brands for early child education life style services sector and personal care—in the Arab Franchise Expo scheduled for September 21, 2023, at the iconic Queen Elizabeth Hotel in Dubai. Dr. Radzali Hassan highlighted the significance of the Arab Franchise Expo as a crucial platform for the Malaysian franchise industry to explore opportunities and diversify their franchise ventures into the Arab World. The mission’s overarching goal is to foster the expansion of Malaysian brands across 22 Arab countries while facilitating connections with potential investors through a dedicated business matching program. He also added that “Malaysia has positioned itself as a global hub for halal franchises, leveraging its expertise in halal certification, a diverse culinary landscape, and a strong Islamic economy.”  Malaysia is home to more than 500 active franchise brands, about 70% of which are of domestic origin and is on track to be the regional hub in South East Asia for the franchise industry.  He further emphasized the impressive track record of Malaysian franchise brands, which have achieved global recognition, with more than 68 brands establishing a presence in 80 countries. In 2023, Malaysia’s franchise industry recorded sales of approximately RM30 billion, reflecting a substantial increase from RM14.6 billion in 2020. This strategic trade mission underscores Malaysia’s commitment to leveraging international expos like the Arab Franchise Expo to promote its thriving franchise sector, enhance global visibility, and forge partnerships that drive economic growth and cross-border collaboration. Arab Franchise Expo 2023 will feature more than 100 franchise brands – from emerging, franchise newcomers to medium-size companies and large, well-established franchisors. These brands encompass a sweeping range of industries, from restaurants and home services to fitness, beauty, caregiving and more. Aspiring business owners can invest as little as AED 100,000 to launch their own business through franchise route. Major highlights of the event will be the One Day Expo Format which will include Franchise Exhibition on an affordable cost for Franchisors, Conferences, One-One Investor Meet and the Arab Franchise Awards.  Award categories will include Best Franchise of the Year , Franchisee of the year in Multiple categories of Franchise Industry. It will also recognize individual areas of excellence in franchising and many more. Representations more than 25 nations are expected to attend at this Arab Franchise Expo, Franchise Conference and Awards event. They will be able to find out about innovations, rising trends and growth plans within franchise brands.

Tropicool participates in Arab Franchise Expo aiming to expand in MENA region.

- September 16, 2023

Innovative international expansion work and significant results abroad led the company of the world’s best açaí to invest even more in the region. Tropicool – the world’s best açaí company according to the International Taste Institute – will be participating for the second time in the ARAB Franchise Expo, which will happen in Dubai on 21th of September 2023. The company is already expanding in the region, the brand already operates its kiosks and carts in high visibility and tourists spots. “Açaí berry market in booming in MENA region, and we want to expand even more. Our product has just won the maximum three-star rating in The Superior Taste Award 2023, considered the “Oscar” of gastronomy, granted by the International Taste Institute in Brussels, Belgium. Last june we won the 2023 International Highlight Award, created by Brazilian Franchise Association. Knowing our potential, we want to reach 100 locations by the end of 2023 and open 2 more stores in MENA region, for 2024 we will expand even more. We want to reach 250 locations and 10 stores in the region.” – highlights Caio Nabuco, Tropicool’s CEO and Founder which will be attending the show. Tropicool aims to bring Amazon’s premium superfoods to the world focusing on ESG and innovation, the brand is constantly internationalizing and already has over 70 sales points worldwide. Ten countries already carry the company’s products, which grew 30% in export volume between January and May 2023 compared to 2022. Tropicool stands out from the rest as the only non-frozen açaí brand, optimizing the supply chain operation and increasing the quality of the product itself. There has been a significant increase in global consumption of superfoods, the currently global market is estimated at a 140 Bi USD, with a project growth of 5% to 6% a year. ABOUT TROPICOOL Founded in 2019 by partners Maurício Esteves, Caio Nabuco, and the sheiks Mohammed Ahmed Al Thani and Ahmed Al Thani, Tropicool’s purpose is to bring Amazon’s superfoods to the world and seeks to innovate the way they are transported. With a project based on healthiness and sustainability, the company is a pioneer in the transport system of açaí and other superfruits without needing to freeze the product and keep it fresh. The brand also follows other sustainability premises: no stage of Tropicool’s production uses plastics or any other material that could interrupt the natural reuse cycle of any raw material. In addition, the company maintains a project in partnership with the NGO SOS Amazonia to replicate fruit trees that generate returns for local communities. The products have Kosher, Halal, and USDA certifications, among other seals that attest to their quality for the most demanding markets. Learn more at: www.tropicool.co

Abeer Julaih: Forging a Path for Women’s Success in Arab Franchise Leadership

- September 11, 2023

Abeer Jalih. Founder & CEO of the National Franchises Company, Saudi Arabia  In the dynamic and ever-evolving world of franchising, there are individuals who stand out as pioneers and visionaries. Mrs. Abeer is undeniably one of them. Her remarkable journey in the national franchise industry serves as an inspiring example of entrepreneurship, leadership, and dedication. Let’s delve into the life and achievements of Mrs. Abeer, a true trailblazer. Abeer Jalihjourney began with humble origins, but her entrepreneurial spirit and determination were evident from a young age. Growing up in a close-knit community, she learned the value of hard work, perseverance, and the importance of supporting local businesses. The National Franchise Company has a wide spread in the Gulf and the Arab countries, as it has developed more than 200 brands since its inception in 2019. It has also organized 8 editions of the company’s franchise exhibitions and assisted brands in international participations abroad. It also has a professional team in preparing operational manuals, marketing brands and qualifying… The brands are starting to grant commercial franchises and are currently preparing for several various exhibitions during next November and early 2024 in the city of Riyadh and the west of the Kingdom. More than two hundred local and international brands which will participate in these exhibitions. Empowering Entrepreneurs: Abeer Jalihpassion for empowering entrepreneurs is at the core of National Franchise’s mission. Under her leadership, the company has become a trusted platform for connecting franchisors with franchisees, facilitating countless successful business ventures. Her commitment to providing aspiring business owners with the tools, resources, and guidance they need to thrive has transformed the lives of many. Supporting Local Businesses: One of Abeer Jalih distinctive qualities is her unwavering support for local businesses. She understands that local enterprises play a vital role in building strong communities and vibrant economies. Through National Franchise, she has championed the growth of homegrown brands, helping them expand their reach and impact. A Mentor and Role Model: Abeer Jalih influence extends beyond the boardroom. She is known for her mentorship and guidance, nurturing the talents and ambitions of those she encounters. Her commitment to fostering the next generation of entrepreneurs is a testament to her belief in the power of mentorship and knowledge sharing. Challenges and Triumphs: Abeer Jalihjourney has not been without its challenges. The franchise industry is a competitive and constantly evolving arena, but she has met these challenges with resilience and adaptability. Her ability to pivot and innovate has allowed National Franchise to stay at the forefront of the industry. In the world of  franchising, Mrs. Abeer is a shining example of what can be achieved through vision, hard work, and a commitment to empowering others. Her dedication to fostering entrepreneurship, supporting local businesses, and mentoring aspiring business owners has left an indelible mark on the industry and the lives of countless individuals. As we celebrate the achievements of Mrs. Abeer and National Franchise, we are reminded of the transformative power of entrepreneurship. Through her leadership and vision, she continues to inspire the next generation of franchise industry leaders and entrepreneurs, ensuring a brighter future for all. Abeer Jalihstory is a testament to the belief that with determination and passion, one can achieve greatness and leave a lasting legacy in the world of business. Over the years The Kingdom of Saudi Arabia has welcomed hundreds of global brands, granting franchises in many regions across Saudi Arabia and are constantly expanding with new branches.In fact, Saudi Arabia represents almost 60% of the Middle Eastern franchise market. Showcasing its prowess as a region worth considering for international brands – especially after launching ‘Saudi Vision 2030,’ which has been a catalyst for large investment projects in Saudi Arabia – whose economy is among the world’s largest economies.

Grant Thornton Kuwait Eyes Growth Strategies for Global Franchise Brands

- September 10, 2023

 Grant Thornton, a global accounting and consulting powerhouse, is setting its sights on the dynamic world of franchise brands in Kuwait. With a rich history spanning 50 years in the country and a membership in Grant Thornton International since 1973, Grant Thornton Kuwait is well-positioned to offer a wide range of services to multinational enterprises, including those in the thriving franchise sector. “In today’s competitive business landscape, franchise brands face unique challenges and opportunities. Grand Thornton recognizes the need for comprehensive, tailored solutions that address the complexities of the franchise model. Whether you are an established franchise looking to expand, a new brand entering the market, or seeking to optimize your current franchise operations, our Tax and Risk advisory services are designed to meet your specific needs,”Says Hazem E. Al-Agez, Partner of Tax Advisory and Compliance Services, Kuwait. A Global Powerhouse: Grant Thornton is renowned as the sixth largest international accounting and consulting organization in the world. With a vast network of more than 750 offices spread across 138 countries and a workforce of over 68,000 professionals, the firm boasts annual revenues exceeding US$7.2 billion. This global reach and extensive expertise make Grant Thornton a trusted partner for businesses of all sizes seeking financial and strategic guidance. Grant Thornton Kuwait’s Rich Legacy: Established 50 years ago, Grant Thornton Kuwait is not only one of the oldest but also among the most respected firms in the country. Since becoming a member of Grant Thornton International in 1985, the Kuwaiti branch has consistently demonstrated a commitment to excellence in delivering financial and advisory services. This legacy of trust and expertise positions Grant Thornton Kuwait as a key player in the region’s business landscape.     Hazem E.Al-Agez,Partner,Tax Advisory and Compliance Services,Kuwait. Diverse Services Portfolio: Grant Thornton Kuwait offers a comprehensive suite of services tailored to meet the unique needs of its clients, including those in the franchise industry. Some of the key services provided by the firm include: Audit & Assurance: Ensuring the accuracy and transparency of financial information is paramount, and Grant Thornton Kuwait excels in providing comprehensive audit and assurance services. Taxation Services: Navigating the complex landscape of taxation is made easier with the firm’s expert tax consultants who provide strategic guidance and compliance solutions. Business Risk Services: Identifying, assessing, and managing risks are essential for sustainable growth, and Grant Thornton Kuwait offers specialized services in this area. Transaction Advisory: For businesses seeking to make strategic moves, the firm provides advisory services that encompass mergers, acquisitions, and divestitures. Technology & Cybersecurity Advisory: In an increasingly digital world, Grant Thornton Kuwait helps clients harness technology securely and effectively. Transformation Advisory: Driving organizational change and growth is supported by the firm’s transformation advisory services. Business Process Solutions: Streamlining operations and improving efficiency is achieved through tailored business process solutions. Legal & Regulatory Compliance: Staying compliant with local and international regulations is made easier with the firm’s legal and regulatory compliance expertise. Forensic Services: Uncovering and addressing financial irregularities is crucial, and Grant Thornton Kuwait offers forensic services to meet this need. Training Services: Enhancing the knowledge and skills of professionals is a priority, and the firm provides training services to upskill and empower teams. Karim Ezz El-Din, Manager Tax Advisory and Compliance Services,Kuwait Grant Thornton is committed to partnering with franchise brands at every stage of their journey, from inception to maturity. Our services are tailored to your unique goals and challenges, providing practical, actionable solutions that drive results.”Our mission is to empower franchise brands to thrive in a dynamic and competitive market. With our specialized advisory services, we aim to be the catalyst for their success,” said Karim Ezz El-Din, Manager Tax Advisory and Compliance Services ,Kuwait As Grant Thornton Kuwait focuses its attention on the franchise industry, it brings to the table a wealth of global experience, a commitment to excellence, and a comprehensive suite of services. In an era of rapid change and evolving market dynamics, the firm’s expertise and guidance will undoubtedly play a pivotal role in helping franchise brands in Kuwait and beyond achieve their growth objectives and navigate the complexities of today’s business landscape. Grant Thornton Kuwait’s dedication to its clients and its ability to provide insight and agility will undoubtedly help them stay one step ahead in their respective industries.

IRMG’s great move: Kelly’s Cajun Grill expands its franchise into the MENA Region

- September 10, 2023

Cajun Grill, Dubai Mall  In 1987, International Restaurant Management Group (IRMG) began its journey in the culinary world with a single restaurant nestled in Miami, Florida. Over the years, IRMG rapidly emerged as a front-runner in the fast-food industry, distinguished by its inventive and captivating dining concepts. Within its impressive portfolio, IRMG has cultivated numerous thriving brands, including Kelly’s Cajun Grill, Yeung’s Lotus Express, Suki Hana, Chicken Connection, Latin Grill, Tango Grill, and Gusto’s Pizza and Subs. Furthermore, as franchisees of Burger King and Popeye’s Louisiana Chicken, IRMG possesses the capability to embrace additional franchise opportunities. With a presence spanning 29 states and seven countries, IRMG presently oversees more than 200 restaurants, encompassing company-owned establishments, franchises, and collaborative partnerships. The enduring legacy of IRMG is underscored by its exceptional track record and noteworthy achievements, rooted in an unwavering commitment to meticulous attention and unparalleled quality. The core values of customer satisfaction and delectable menus continue to lure patrons back time and again, cementing IRMG’s stellar reputation. IRMG Head Quarters in Florida,USA In the world of quick-service restaurants, Kelly’s Cajun Grill, a brand under the International Restaurant Management Group (IRMG), stands as an icon known for its tantalizing flavors, especially the World Famous Bourbon Chicken. With a humble beginning in 1991 in Sunrise, Florida, Kelly’s has grown into a global sensation and is now gearing up for an exciting new chapter in the Middle East and North Africa (MENA) region. From a single store, Kelly’s Cajun Grill quickly outpaced all other IRMG concepts combined, earning a reputation for efficient operations that yield high sales volumes in compact spaces. Beyond their signature Bourbon Chicken, the menu boasts a mouthwatering array of options, including Blackened Chicken, Blackened Fish, Shrimp Etouffee, Cajun Spicy Chicken, and a variety of delightful side dishes. In 2021, IRMG MENA embarked on an exciting endeavor, launching Kelly’s Cajun Grill in the MENA region with the grand opening of their inaugural restaurant at the prestigious Dubai Mall. Building on this achievement, they marked another significant milestone in 2022 by unveiling their second establishment in the iconic Mall of Emirates. Their success story further flourished with the swift establishment of three additional branches in Festival City Center and Deira City Center, cementing their prominent presence within Dubai’s vibrant culinary scene.. Mr. Faraz Shafi , Managing Director of Kelly’s Cajun Grill. In the vibrant landscape of the Middle East and North Africa (MENA) region, Mr. Faraz Shafi stands as the accomplished Managing Director of Kelly’s Cajun Grill. With a wealth of experience in the food service industry and a deep understanding of the region’s culinary preferences, Mr.Faraz has played a pivotal role in spearheading the brand’s expansion across MENA. His visionary leadership and unwavering commitment to delivering the authentic Cajun experience have been instrumental in making Kelly’s Cajun Grill a household name in the region. Under his guidance, the brand continues to thrive and set new standards in the dynamic MENA food industry. Owning a Kelly’s Cajun Grill franchise is an accessible endeavor, with a competitive franchise fee of $30,000, offering access to the renowned Kelly’s brand. A modest annual fee equivalent to 5% of gross profit ensures franchisees can focus on delivering exceptional Cajun cuisine and building thriving businesses within IRMG’s dynamic network. Kelly’s Cajun Grill’s journey in the United States included a deliberate approach to franchising, with 60 restaurants opening over four years to validate its success. Today, the brand boasts 125 restaurants across the globe, including franchisees such as industry giants HMS Host, Aramark, and Food Brand. Cajun Grill, Dubai Festival City Kelly’s Cajun Grill is just one gem in IRMG’s diverse portfolio of restaurant brands. IRMG takes pride in offering unique culinary concepts and atmospheres catering to a wide range of tastes and preferences, reflecting a deep understanding of culinary trends and consumer preferences. The MENA out-of-home dining (OOHD) market is flourishing, with a 2022 value of $44.80 billion, projected to reach $81.82 billion by 2028, growing at a CAGR of 10.66%. The dominance of full-service restaurants (FSR) and casual dining segments is expected due to rising disposable incomes among consumers. As IRMG MENA continues to explore new horizons in the MENA and Africa regions, it remains a symbol of culinary excellence, setting high standards for the restaurant industry. Kelly’s Cajun Grill’s journey is a testament to ambition, perseverance, and a commitment to offering exceptional dining experiences, making it a prime franchise opportunity in the flourishing MENA region.

Sary Hamway – The Don of Franchising Building Franchise Success in the Arab world

- September 7, 2023

 The Franchise Trainer™ is a capacity-building platform that offers entrepreneurial & franchise training, MSME support initiatives, and consultancy services. In this article Sary Hamway, Founder & CEO of The Franchise Trainer™ sheds more light on the business offering and values: Driven by decades of experience, The Franchise Trainer™ offers the most effective personalized franchise coaching to support the growth of MSMEs, and franchise businesses, and contribute to the education, capacity building, scale-up, and skill development of entrepreneurs, franchisors, franchisees, support service providers, government officials, and policymakers. What makes us unique is that The Franchise Trainer™ brings sophisticated, content-rich franchise training courses to the marketplace, and uses progressive learning practice supported by experienced consultants, and a management team for delivering unparalleled personalized franchise coaching experience to the clients. The Franchise Trainer™ training courses and consultancy services are designed to allow for sharing the wealth of knowledge with our audience by the elite of the franchise industry in the world, each with a proven track-record in supporting the franchise industry, entrepreneurship, and MSMEs. Our proprietary franchise consultancy services offer innovative and reliable solutions to support our clients during various stages of franchise growth, to accelerate their business development, to achieve their desired financial objectives, and to optimize their success in business. “Franchise training in the Middle East, like in any other region, is an essential component of building a successful and consistent brand presence. When setting up a franchise in the Middle East, we will want to consider several key aspects of training to ensure the success of your franchisees“ says Sary Hamway. Local Market Understanding: Middle Eastern markets can be quite diverse, so it’s crucial to provide training that helps franchisees understand the local market dynamics, consumer preferences, and cultural nuances. This includes understanding local customs, traditions, and any legal or regulatory requirements specific to the country or region. Cultural Sensitivity: Training should include cultural sensitivity and awareness to ensure that franchisees and their staff respect local customs and traditions. This is essential for building a positive brand image. Operations Training: Comprehensive training on how to operate the franchise business is essential. This includes everything from the day-to-day tasks to managing staff, inventory, and customer service. Training manuals, operational procedures, and hands-on training sessions can be part of this process. Product and Service Training: Ensure that franchisees are well-versed in the products or services you offer. This includes training on how to prepare or deliver the products or services to maintain quality and consistency across all franchise locations. Marketing and Branding: Help franchisees understand your brand’s marketing strategies and guidelines. Provide training on local marketing tactics and how to leverage digital marketing channels effectively. This can also include guidance on adapting marketing materials to suit the local culture and language. Financial Management: Financial training is crucial for franchisees to manage their business effectively. This includes understanding budgeting, financial reporting, and profitability analysis. It’s important to ensure franchisees can maintain financial sustainability. Customer Service: Exceptional customer service is often a differentiator in the Middle East. Training should focus on providing excellent service, understanding customer expectations, and addressing any specific cultural considerations related to customer interactions. Compliance and Legal: Ensure that franchisees are aware of and adhere to all legal and regulatory requirements in the Middle East. This includes licenses, permits, tax obligations, and labor laws. Technology and Systems: If your franchise relies on specific software or systems, provide training on how to use them effectively. This can include point-of-sale systems, inventory management software, and any other technology necessary for operations. Continuous Support: Offer ongoing support and resources to franchisees. This could include regular check-ins, access to a support hotline, and a network for franchisees to share best practices and experiences. Crisis Management: In the event of unforeseen challenges or crises, provide training on how to handle them. This can include training on crisis communication, disaster preparedness, and contingency planning. Language Skills: Depending on the specific country or region in the Middle East, language skills may be crucial. Ensure that franchisees and their staff can effectively communicate with customers in the local language. Successful franchise training in the Middle East should be tailored to the unique needs and challenges of the region. It’s essential to maintain open communication with your franchisees and adapt your training and support based on their feedback and evolving market conditions added  Sary Hamway. Sary Hamway, Founder and CEO of The Franchise Trainer™ had one last point by saying that “Everyone must have a specific mission in life, carrying out responsibilities and fulfilling obligations towards others to have a sense of trustworthiness and self-actualization, and we at The Franchise Trainer™ have been gifted with our extensive knowledge and vast experience in franchising, and we firmly believe that our foremost mission is to help others in their businesses and lives. To us, supporting entrepreneurs and SMEs is not just an ethos or a grandiose idea, but it is an inevitable requirement that allows the continued flow of the river of success.”