Brewing Milestones: Barns Cafe opens its 800th outlet in Saudi Arabia

- November 27, 2024

Saudi Arabia-based Barns Cafe has reached a monumental milestone by opening its 800th outlet in Jeddah, at Dawar Al Jamal, Obhur. cementing its status as the largest Home-grown café chain in the Middle East. This achievement reflects the brand’s remarkable growth trajectory and its commitment to delivering exceptional coffee experiences across the region. Established in 1992, Barns Cafe started as a single coffee kiosk in Jeddah, introducing Saudis to the concept of takeaway coffee. Over the decades, the brand evolved into a household name, blending traditional Arabian hospitality with modern coffee culture. From premium coffee blends to innovative food offerings, Barns has consistently set industry standards. With 800 locations, Barns Cafe now boasts the most extensive footprint of any coffee brand in the Middle East, operating in key markets including Saudi Arabia, the UAE, Bahrain, Egypt and opening soon in other international locations. Its rapid expansion is driven by a robust franchise model that combines local market expertise with global best practices. Barns Cafe attributes its success to constant innovation. The brand has invested heavily in technology and sustainable sourcing, eco-friendly packaging, and cutting-edge technology, such as mobile ordering and loyalty programs. This focus on innovation ensures a seamless experience for customers while staying ahead of market trends. A cornerstone of Barns Cafe’s philosophy is community empowerment. The company actively supports local coffee farmers and provides employment opportunities across the region. Its franchise model also fosters entrepreneurship, enabling individuals to build successful businesses under the Barns banner. With its 800th outlet marking a historic achievement, Barns Cafe shows no signs of slowing down. The brand has ambitious plans to expand further into international markets, including Europe, Asia, and North Africa. By staying true to its roots and embracing global trends, Barns Cafe is poised to redefine coffee culture on a global scale. Mohamed Alzain, CEO of Barns Cafe  Mohamed Alzain, CEO of Barns Cafe, stated: “This milestone is a testament to the hard work of our team, the loyalty of our customers, and the strength of our franchise partners. We are proud to be the Middle East’s largest Home-Grown café chain and are excited for the journey ahead.” Barns Coffee, founded in 1992 by the Al Amjaad Group stands out not only for its exceptional coffee products but also for its commitment to educating the public about the art and science of coffee. The company conducts workshops, seminars, and events that aim to raise awareness about coffee quality, brewing techniques, and the overall coffee experience. Saudi Arabian Halal coffee chain Barns has announced international expansion plans and is targeting 1,000 stores globally by 2030 Barns Cafe is a trailblazer in the Middle Eastern coffee industry, known for its quality products, exceptional service, and community-centric values. With a legacy spanning over three decades, Barns continues to lead the way as a symbol of growth, innovation, and excellence.800 outlets and counting Barns Cafe Cafe is brewing a brighter future, one cup at a time!

Tabi Boba Group Invites Franchise Partner Applications for GCC Expansion

- November 2, 2024

Established in 2018, Tabi Boba Group has been at the forefront of meeting the rising demand for Taiwanese Bubble Tea Cafés in the Middle East. Born in Qatar, Tabi Boba combines the essence of both cultures; the word “Tabi” means “you want” or “desire” in Arabic, while the word “Boba” denotes the Taiwanese name for the delicious tapioca pearls in each drink.We grew our Qatar business to 12 locations in just 18 months of launch and have now broadened our partnership with OneZo across the Middle East, Europe, and Australasia, paving the way for global expansion. Having secured Master Franchise Partner for Qatar, we are now seeking visionary partners who share our vision of redefining the boundaries of taste and delighting consumers on a global scale. We are the exclusive master supplier of OneZo Taiwan’s primary ingredients. This provides every Tabi Boba Café and all of its partners with ingredients and the know-how to make “Fresh Boba Daily” at market-leading margins at guaranteed order volumes. At Tabi Boba Group, we prioritize quality over convenience, sourcing the freshest ingredients to craft and deliver the best boba experience. We pride ourselves on freshness. Every day, we make our boba from scratch, right in our stores, using premium raw materials imported from Taiwan. Our partners can handcraft boba from scratch in stores using premium raw materials imported directly from Taiwan. We avoid preservatives, focusing solely on delivering pure, delicious goodness. Tabi Boba Group is now offering Master Franchise/Launch Partner opportunities in the GCC (Gulf Cooperation Council) region to local entrepreneurs, holding groups and established F&B businesses. We’ve also collaborated with the World Franchise Association (WFA) to appoint and support the launch of global partners and grow this exciting brand. Tabi Boba Group distinguishes itself by offering the infrastructure and maturity of a mega franchise, coupled with the flexibility of a start-up. Understanding the challenges of local markets, we are committed to supporting our partners in navigating these challenges and crafting unique offerings tailored to the preferences of consumers in each specific market.All partners will benefit from comprehensive franchise support – from robust financial modelling, multi-lingual customer service team, technology-driven operations management systems to localized strategies aimed at maximizing profitability and operational efficiency. This support extends to marketing support, product development and localized menus to ensure this partnership equips franchisees with the tools and resources necessary to thrive in this dynamic industry. Press Release by Tabi Boba

Barns Cafe opens its 700th branch, deepening the cultural tapestry of coffee in Saudi Arabia.

- April 12, 2024

Barns Cafe has unequivocally established itself as a beacon of excellence and innovation within the bustling franchise cafe sector across Saudi Arabia and the broader Middle East. The recent inauguration of its 700th outlet is a clear indication of the brand’s robust and swift expansion, surpassing the growth rates of its competitors and setting a new benchmark in the coffee shop domain. This significant milestone not only emphasizes Barns Cafe’s dominant presence but also underscores its ambitious strategy to surpass the 1000-outlet threshold in the foreseeable future. With an additional 140 outlets poised to open their doors, the brand is well on its way to achieving its goal of 800 outlets across Saudi Arabia by the conclusion of 2024, illustrating an impressive growth narrative that is unparalleled in the industry. The remarkable ascent of Barns Cafe is largely attributable to the visionary leadership of Mohammed Al Zain, whose strategic acumen and dynamic leadership style have been pivotal in guiding the brand to achieve new heights of success. Al Zain’s leadership is characterized by his ability to foresee market trends and adapt swiftly, ensuring that Barns Cafe not only extends its geographical reach but also cements its reputation as a top-tier coffee destination within the region. His guiding principle, encapsulated by the mantra “Barns is coming,” has resonated deeply within the industry, symbolizing a commitment to quality, innovation, and exceptional customer service that propels the brand ahead of its competitors. The industry has taken note of the significant strides made by Mohammed Al Zain and Barns Cafe, as evidenced by the multiple prestigious awards bestowed upon them. Recognition in the form of the Fastest Growing Cafe Chain at the Arab Franchise Awards, Gulf Franchise Awards, and Saudi Franchise Awards speaks volumes of their considerable impact on the cafe sector and underscores their relentless drive for excellence. These accolades not only celebrate the brand’s rapid expansion but also its influential role in elevating the cafe experience within the region.Mohamed Al Zain’s recent induction into the Forbes Business Council marks a significant milestone in his illustrious career, underscoring his substantial contributions to the business world and his status as a thought leader in the industry. As a member of this prestigious council, Al Zain joins a select group of successful entrepreneurs, professionals, and executives brought together by Forbes, a global media company renowned for its dedication to fostering growth, networking, and the exchange of ideas among the business elite. Central to Barns Cafe’s success is its unwavering commitment to delivering a unique cafe experience that appeals to a diverse customer base. Each Barns Cafe location is envisaged as a community gathering spot, offering a harmonious blend of traditional and contemporary coffee selections in an ambiance that is both welcoming and comfortable. This customer-centric approach has been instrumental in the brand’s swift expansion, enabling it to forge strong bonds with coffee lovers throughout the region and solidifying its market leadership. Mohamed AlZain ,CEO, Barns ,Jeddah Looking to the future, Barns Cafe is poised to continue its trajectory of robust expansion, with strategic plans to consolidate its presence in Saudi Arabia and extend its influence across the Middle East. The brand’s relentless focus on refining its product offerings and elevating service quality is aimed at surpassing customer expectations, ensuring Barns Cafe’s ongoing success and leadership in the coffee shop industry. With a steadfast commitment to excellence and innovation, Barns Cafe is set to offer an increasingly enriching and enjoyable coffee experience to consumers across the region, heralding a bright future for the brand and its patrons. Barns Cafe is embarking on an ambitious journey beyond its established dominance in Saudi Arabia and the Middle East, setting its sights on international markets with its first foray into Bahrain. This strategic move marks the beginning of the brand’s global expansion, signaling its intention to establish a presence in an additional 10 countries. This bold step underscores Barns Cafe’s commitment to becoming a global leader in the coffee shop industry, leveraging its successful business model and unique cafe experience to capture new markets and audiences worldwide. The decision to launch its international expansion in Bahrain is a calculated one, reflecting the country’s vibrant culture and its strategic position as a gateway to the Gulf region. Bahrain’s growing café culture and its receptive market present an ideal opportunity for Barns Cafe to introduce its blend of traditional and modern coffee offerings, setting the stage for the brand to replicate its success on a global scale. This expansion is not just a testament to the brand’s ambition but also to its capability to adapt and thrive in diverse cultural landscapes. As Barns Cafe prepares for its global venture, the selection of the next 10 countries for expansion is being meticulously planned. This involves comprehensive market research, understanding local consumer preferences, and adapting the brand’s offerings to meet the unique demands of each new market. The global expansion strategy is rooted in Barns Cafe’s core values of quality, innovation, and exceptional customer service, ensuring that the brand’s essence is preserved while catering to the tastes and expectations of a global clientele. The international expansion of Barns Cafe is poised to be a significant milestone in the brand’s history, opening up new avenues for growth and reinforcing its position as an innovator in the coffee shop sector. By tapping into new markets, Barns Cafe aims to build a global community of coffee enthusiasts, united by their love for the unique cafe experience that Barns Cafe provides. This venture into Bahrain and beyond is a bold declaration of the brand’s global aspirations and its dedication to bringing its acclaimed coffee experience to customers around the world. As Barns Cafe navigates the complexities of international expansion, the brand is equipped with a deep understanding of the industry, a proven track record of success, and a clear vision for the future. This strategic move is not only expected to bolster Barns Cafe’s global footprint but also to contribute significantly to the brand’s growth and

Denny’s American Diner wins “International Restaurant Brand of the Year Award” at Gulf Franchise Expo Abu Dhabi

- March 1, 2024

Iryna Ivanova of Denny’s Middle East Receiving the International Restaurant Brand of the Year award from the Chief Guest Khaled Almaeena In a grand ceremony at the Gulf Franchise Awards in Abu Dhabi, Galadari Foods was elevated to the Hall of Fame, a testament to its remarkable contributions to the region’s franchising sector. This honor was a highlight of the Gulf Franchise Awards ceremony, coinciding with the Gulf Franchise Expo. The event was a vibrant celebration, acknowledging the significant achievements of franchise entrepreneurs and leaders in 2024, shining a spotlight on the most influential personalities and brands in the GCC’s franchising arena. The Gulf Franchise Awards, integral to the Gulf Franchise Expo, concluded its latest session in Abu Dhabi, offering a stage to salute excellence in the franchising industry. This assembly of industry vanguards, innovators, and notable brands represented a pivotal moment, underscoring those who have profoundly influenced the franchising landscape across the GCC nations. Hosted at the prestigious Royal Le Meridian Hotel and organized by the Arab Business Media Group, the event drew together over 100 brands, 60 franchising entities, and attendees from 20 countries, fostering a rich exchange of ideas and experiences. The proceedings commenced with an insightful keynote speech by Khaled Almaeena, the honored guest, who delved into the critical role of Gulf-based, indigenous franchise brands in shaping the local economy and their prospects for international growth. Winners of the Gulf Franchise Awards 2024 with the Chief Guest Khaled Almaeena in Abu Dhabi For over six decades, Denny’s Restaurants have been synonymous with exceptional dining, offering guests outstanding meals at remarkable value. This commitment to excellence propels Denny’s ongoing mission to evolve into the world’s premier, most esteemed local restaurant brand. Renowned as an iconic brand, Denny’s stands out as one of the most rapidly expanding family-dining chains worldwide, including significant growth as a leading full-service family restaurant in the Gulf region. The origins of Denny’s trace back to 1953 when Harold Butler and Richard Jezak inaugurated a donut stand named Danny’s Donuts. Butler articulated a visionary pledge: “To serve the best cup of coffee, make the best donuts, provide the best service, offer the best value, and remain open 24 hours a day.” From those humble beginnings, the establishment has transformed into a globally recognized restaurant chain, now known as Denny’s, with more than 1,700 outlets. It has steadfastly upheld Mr. Butler’s founding commitment, earning a distinguished reputation for its dedication to quality and service. Upon receiving an award, Iryna Ivanova expressed gratitude, stating, “We are humbled and committed to continuing the legacy of delivering the finest food.” This acknowledgment serves as a testament to Denny’s enduring dedication to excellence and its unwavering promise to its patrons. Adnoc Distribution won the Hall of Fame and Bird and Bird of the UK won the ‘Best Franchise Law Firm’ award. T. K. Khaleel of Artisan Bakers won the “Baker of the Year award” and FranGlobal won the best Global Franchise Expansion firm award of the year for their contribution towards the franchise industry. Chocolate Bash of Los Angeles won the Promising Franchise Brand of the year award Malaysia Based Pernas won the Best International Government Agency in Franchising and Dr Radzali Hassan, Chairman of Malaysia Franchise Association won the Hall of Fame. The awards ceremony recognized several standout achievers, including Mohamed Al Zain, CEO of Barns Café, who was bestowed the “Franchise Leadership Excellence and Growth Achievement Award.” Sultan Al Mutlaq, also from Barns Café, was acclaimed as the ‘Franchise Leader of the Year.’ The “Green Franchise of the Year” award went to Zalomi Electronics, while Go Gold Jewellery was celebrated as the Franchise Startup of the Year. The event also paid homage to eminent consultants in the franchising domain, such as Abeer Juliah of National Franchises, Saudi Arabia, and Essam Lootah of the UAE, for their pivotal contributions. Notably, Vasil Mansurulla of Top Franchise secured the best digital platform of the year award, and Forty Fruity was honored as the Healthy Juice Café Franchise of the Year. Moreover, IRMG Mena was lauded as the Franchise Development Company of the Year, Essence as the Franchise Supplier of the Year, and World Franchise Associates as the International Consulting Firm of the Year. Additional recognitions included United Investments Firm as the Best Franchise Investment Firm and Sunil Malhotra of B-Chain for Franchise Consulting Mergers & Acquisitions, with Action Coach receiving the “Business Coaching Franchise of the Year” award.

Sweet Triumph: Chocolate Bash of Los Angeles Secures ‘Best Promising Franchise Brand of the Year’ at Gulf Franchise Expo in Abu Dhabi

- February 29, 2024

Rasha AlBasha, Founder of Chocolate Bash Receives the ‘Best Promising Franchise Brand of the Year’ Award from Khaled Almaeena, Chairman of the Arab Business Media Group, Dubai In a delectable victory that tantalized taste buds and delighted chocolate enthusiasts, Chocolate Bash of Los Angeles has been honored with the prestigious ‘Best Chocolate Cafe Brand of the Year’ award at the Gulf Franchise Expo in Abu Dhabi. This sweet accolade not only recognizes the brand’s mastery in crafting divine chocolate experiences but also highlights its outstanding contribution to the ever-evolving landscape of global franchising. Gulf Franchise Awards conducted alongside with the Gulf Franchise Expo which recognized the excellence in the franchise industry of the Gulf Countries announced the winners of 2024. Franchise industry leaders filled the Royal Le Meridian Ballroom to celebrate 2024’s top franchise entrepreneurs, leaders, and their legacy. The ceremony began with a keynote speech by Khaled Almaeena Chief Guest of the Event – about the latest insights into the importance of Gulf-based homegrown franchise brands and how these trends can influence the local economy and help them expand globally. The Franchise Business & Awards Event, centered on the franchise industry, was organized by Arab Business Media Group and was held at Royal Le Meridian Hotel Abudhabi. It brought together 100 brands 60 franchise companies, and participants from over 20 countries. The ‘Best Promising Franchise  Brand of the Year’ award underscores Chocolate Bash’s commitment to elevating the chocolate experience to an art form. From artisanal chocolates to decadent beverages and delightful desserts, the brand has carved a niche for itself by blending culinary excellence with a unique cafe ambiance. “This award is not just about the delectable treats served at Chocolate Bash; it’s a recognition of the brand’s ability to create a chocolate haven that transcends borders. As the brand’s popularity continues to soar, the ‘Best Chocolate Cafe Brand of the Year’ title serves as a golden ticket for Chocolate Bash to expand its sweet empire and bring joy to chocolate lovers worldwide.”Said Rasha AlBasha, Founder of Chocolate Bash As Chocolate Bash celebrates this prestigious recognition, it marks not only a triumph for the brand but also a testament to the universal appeal of high-quality chocolate experiences. The award acknowledges Chocolate Bash’s dedication to providing a haven for chocolate enthusiasts and creating an immersive brand experience that goes beyond mere indulgence. Chocolate Bash Team at the Gulf Franchise Expo Booth The Gulf Franchise Expo, renowned for celebrating innovation and excellence in the franchise industry, witnessed Chocolate Bash standing out among its peers. The ‘Best Chocolate Cafe Brand of the Year’ accolade positions the brand as a leader in the competitive world of franchising, setting a standard for quality, creativity, and a delightful customer experience. Chocolate Bash of Los Angeles has not only won an award but has also stirred the passions of chocolate enthusiasts globally. As the brand embraces this sweet triumph, it sets the stage for a future filled with delectable possibilities and a continued commitment to redefining the chocolate cafe experience on a global scale.

UAE based Health-Focused restaurant “Toss & Co” sets sights on franchise growth in The Gulf countries

- August 17, 2023

Vanessa Bayma, a skilled chef based in Dubai, is leading the charge for Toss & Co.’s expansion into fresh markets across the Gulf Cooperation Council (GCC) countries. The objective is to establish 25 new outlets throughout the region. Expressing her enthusiasm, Bayma remarked, “It’s a true pleasure to collaborate with Toss & Co. in realizing their culinary vision not only in Dubai but also across the GCC.”With a rich background encompassing two decades in the culinary domain, Bayma has played a pivotal role in propelling Toss & Co. to success, assuming the position of the brand’s executive chef. Mona Bhojwani, the founder of Toss & Co., highlighted, “Chef Bayma deeply resonates with Toss & Co.’s culinary philosophy, which revolves around highlighting the beauty of fresh, natural ingredients. This ethos is combined with an aim to make nutritious eating appealing and accessible to everyone.” Chef Vanessa Bayma with Mona Bhojwani, Founders of Toss & Co. Bhojwani further stated, “Chef Bayma’s contributions have been indispensable in fostering the growth of our homegrown brand here in Dubai. We are elated that she is accompanying us on our next venture, expanding into new markets within the GCC.” At Toss & Co.’s Dubai location, Chef Bayma has curated menus featuring an array of delectable options such as vegetable bowls, soups, smoothies, and wraps. These offerings extend to accommodate specific dietary preferences including gluten-free, vegan, and vegetarian choices.   Bayma emphasized, “Just because you have particular dietary needs doesn’t mean you should forego flavorful cuisine that leaves you feeling content. Crafting dishes tailored to specific dietary requirements truly ignites my creative prowess in the kitchen.” Reflecting on her involvement with Toss & Co., Bayma said: “I get a real sense of fulfilment from working with Mona and the Toss & Co. team and I’m thrilled to be part of this exciting journey as the brand expands, bringing its signature flair to Gulf countries with special focus on Saudi Arabia and Oman.” “Owning a franchise of our healthy cafe comes with a multitude of advantages, including an ever-expanding menu that’s in high demand, streamlined preparation on-site cooking, synergistic menu choices that attract consistent foot traffic throughout the day, and robust support systems to ensure your success”. Says Mona The Toss&Co Franchise System has meticulously designed a support framework to guide every franchisee using a well-established business model. Our entry criteria are stringent, yet we firmly believe that meeting these criteria leads our franchisees to achieve enhanced outcomes. The rising consumption of Healthy food made from natural ingredients over inorganic food products has open up new chances for the Middle East & Africa healthy food market, whereas high competition among market players may create a challenge for the market’s growth.Data Bridge Market Research analyses that the Middle East & Africa health and healthy food market will grow at a CAGR of 8.3% during the forecast period of 2022 to 2029.

“Rise of Barns Café: Meet CEO Mohammed Alzain-The Indomitable Leader in the Arab coffee Industry

- July 18, 2023

Saudi Arabian Jeddah based Al-Amjaad Group is renowned for its successful coffee business, barn’s, which was established in 1992 as a homegrown specialty coffee brand. With a progressive company culture, barn’s has become the largest and one of the oldest coffee shop businesses in Saudi Arabia. Al-Amjaad has adopted a franchising model to expand the reach of barn’s while maintaining full ownership of approximately 30 percent of its branches. This strategy has proven effective, with the number of barn’s branches growing from around 130 in 2018 to over 550 today, including more than 150 fully owned by Al-Amjaad. As the CEO of Barns coffee, Al Zain’s remarkable achievements and contributions to Al Amjaad Group can be attributed to his unwavering determination, inquisitive mindset, and exceptional ability to drive tangible results. These qualities have positioned him as an ideal leader who guides and inspires the organization towards continued success. Mohamed Al Zain CEO of Barns café, said: “It’s an exhilarating time to be the coffee shop leader in Saudi Arabia and we dedicate this our loyal customers .We’re proud of our 30-year legacy in Saudi Arabia and are energized by the opportunity to bring the Barns experience to new customers worldwide in the future by opening more outlets through franchising route with the aim of achieving 1000 outlets globally by 2030. Mohammed Al Zain CEO, Barns Café (Al Amjaad Group),Saudi Arabia Mohammed Al Zain, the CEO of Al-Amjaad, stresses the importance of conducting comprehensive  market studies, including assessing the size and share of the market in Saudi Arabia, prior to pursuing expansion endeavors. This unwavering dedication to making informed decisions has been instrumental in driving the company’s ongoing accomplishments. Under his Leadership barns coffee is planning to focus on drive-thru stores and smaller format sites, with initial international expansion likely to target fellow Middle East ,European, Asian and North African markets. To stay relevant in the market and cater to evolving demand, Al-Amjaad Group embraces continuous improvement and innovation. Since 2018, the company has successfully made several alterations to strengthen barn’s brand identity and resonate with customers. Notably, there was a significant rebranding from “Barn Café” to “barn’s”, featuring a lowercase “b” in the logo to appeal to the youth market. Another accomplishment attributed to Eng. Al Zain is the diversification of barn’s shop categories, targeting various market segments. Initially operating as drive-thru coffee outlets, barn’s expanded its offerings by introducing a premium line with dedicated seating areas in early 2021. As a result of this expansion, the company has successfully established 40 coffee shops so far, each equipped with inviting seating areas. Additionally, barn’s X, an elite brand catering to different customer segments, was launched in 2020 and expanded to 4 branches as of today. Each cup has a story and so does Barn’s. Since 1992. Standing through thick and thin, we witnessed the progressive era within the Kingdom and marked our presence as the first coffee shop drive thru and one of the first local coffee brands. With every cup, the serving has been made deliciously lovable for you. Through constantly exploring the market and investing time in our products range, a worthy cup is all that our eyes are set on. “The love for coffee is mutual. With almost twenty million annual visitors to the Makkah region to complete their Islamic pilgrimage, Hajj, our brand is privileged to build connections with people from all around with the help of its strategic location. Millions of customers become the part of our ecstatic experience as we serve them one of the most memorable cup of coffee found across the Kingdom of Saudi Arabia” Added Zain. A cup that is topped off with perfectly roasted joy and that is bound to brighten your day with that first sip.The diverse range of products, more than two hundred coffee shops in multiple cities and a drive to expand aggressively, keeps us awake to spread the undying love coffee brings. From roasted coffee beans to a hot cup, from bakery savories to a range of customizable beverage options, at Barn’s, we are spreading a unique coffee experience with our local storefronts. Our coffee machines are state of the art, demonstrating barista experience that is unparalleled. With a remarkable track record of success in business strategy and execution, Mohammed Al Zain takes pride in his legacy. Over the past few years, he has demonstrated his visionary and innovative leadership, as the head of Al-Amjaad. Through his unwavering loyalty to the company and its customers, both parties have benefited greatly. Eng. Al Zain acknowledges the pivotal role played by the Board of Directors and the exceptional team in achieving these accomplishments, stating: “Without their support and confidence, none of these achievements would have been possible.” Barn’s X Barns, a destination for authentic and premium coffee since 1992, has opened  its first branch for specialized coffee called BARNSX in Al-Zahra district, Jeddah. The branch has been created with a tailored ambience and claims to offer its guests a “unique and immersive” sit-in experience.  “True to the tradition of esteemed hospitality, friendly staff trained to the highest level of service deliver the elite level of unforgettable experience customers have come to expect from the coffee house,” the statement said. In addition to the portfolio of exquisite coffees, sourced green coffee beans selected from the finest coffee fields across different regions, including Gotiti and Hampella in Ethiopia, and Antioquia in Colombia, create new and unique concoctions. “The passion for genuine hospitality and creativity has resulted in a continuous expansion of Barn’s Café offering its guests the new sit-in experience at Barn’s X with innovative concepts and designs for an exceptional specialized coffee experience.”From Barnie’s to Barncafe to Barn’s X, the café has become synonymous with authentic coffee flavors in the Arab world . Developing a sustainable coffee corporation: One of the objectives of the International Coffee Agreement 2007 is to encourage Members to develop a sustainable coffee sector in economic, social and environmental terms. This is reinforced by