The Ajman-based tea chain says the growing popularity of Karak tea is creating opportunities for expansion and is seeking to open 100 stores in the UAE.
Dubai:
UAE café start-up franchise Real karak is seeking to accelerate its outlet growth across the country to reach 100 stores by the end of 2025. The franchise-operated chain, which has opened 15 stores across UAE since starting operations in 2019, said it will expand its presence via two store models — a traditional bricks-and-mortar outlet and a compact café kiosk model.
Founder Mohamed Shakir said there has been a significant increase in demand for tea and coffee shops across the UAE as café culture becomes more widespread. International coffee chains, including Costa Coffee, Starbucks and Tim Hortons have all gained ground in the UAE market over the last two decades.
Real Karak Café’s expansion plans also demonstrate the growing success of domestic premium café concepts across UAE.
The United Arab Emirates instant coffee market was evaluated at US$ 67.574 million for the year 2020, growing at a CAGR of 11.88% reaching the market size of US$148.311 million by the year 2027. Rising tea consumption among individuals owing to the growing health and wellness trends is driving the market growth.. The company currently operates 15 retail stores across UAE
Major part of this network expansion will be through franchise outlets, it said. “The large part of the expansion strategy is based on franchise network development. This business model is asset light with high return on investment,” company’s founder Shakir K P said. It is looking at smaller kiosk formats to be opened in food courts, he added.
During next three years, Real Karak plans to open 85 outlets in different UAE markets like Dubai, Abudhabi, Sharjah, Ras Al Khaimah and Fujairah.
Shakir K P, Founder, Real Karak Café
“Real Karak café was set up to serve exceptional Tea with food, elegant ambience, uniquely crafted recipes, refinement in personalized service where each customer is treated with love and care, vibrancy in the carefully curated menu has been a part of his passion to provide franchise with a one-of-a-kind experience “said Shakir K P founder of real Karak Cafe.
Five Key Features of Real Karak Café franchise
Recognition – Karak Tea is getting accolades from the tea-lovers across the nation who want to savor the great taste of Karak Chai.
Flavors and varieties – With the range of flavors to offer, Real Karak serves the best tea and brews a distinct variety of coffee too in its kitchen. Real Karak also provide assorted snacks and beverages to its customers.
Affordable Quality – Real Karak products are not only healthy but also very affordable, Real Karak aims to provide every sip of happiness at an affordable price.
Presentation – Real Karak product pleases every sense of human beings. Its unique presentation is a treat to the eyes and a delicacy to taste.
Hygiene – Real Karak maintain the highest standard of quality in all of our products and follow the best practices to serve the most hygienic and healthy food to our customers.
