Cajun Grill, Dubai Mall In 1987, International Restaurant Management Group (IRMG) began its journey in the culinary world with a single restaurant nestled in Miami, Florida. Over the years, IRMG rapidly emerged as a front-runner in the fast-food industry, distinguished by its inventive and captivating dining concepts. Within its impressive portfolio, IRMG has cultivated numerous thriving brands, including Kelly’s Cajun Grill, Yeung’s Lotus Express, Suki Hana, Chicken Connection, Latin Grill, Tango Grill, and Gusto’s Pizza and Subs. Furthermore, as franchisees of Burger King and Popeye’s Louisiana Chicken, IRMG possesses the capability to embrace additional franchise opportunities. With a presence spanning 29 states and seven countries, IRMG presently oversees more than 200 restaurants, encompassing company-owned establishments, franchises, and collaborative partnerships. The enduring legacy of IRMG is underscored by its exceptional track record and noteworthy achievements, rooted in an unwavering commitment to meticulous attention and unparalleled quality. The core values of customer satisfaction and delectable menus continue to lure patrons back time and again, cementing IRMG’s stellar reputation. IRMG Head Quarters in Florida,USA In the world of quick-service restaurants, Kelly’s Cajun Grill, a brand under the International Restaurant Management Group (IRMG), stands as an icon known for its tantalizing flavors, especially the World Famous Bourbon Chicken. With a humble beginning in 1991 in Sunrise, Florida, Kelly’s has grown into a global sensation and is now gearing up for an exciting new chapter in the Middle East and North Africa (MENA) region. From a single store, Kelly’s Cajun Grill quickly outpaced all other IRMG concepts combined, earning a reputation for efficient operations that yield high sales volumes in compact spaces. Beyond their signature Bourbon Chicken, the menu boasts a mouthwatering array of options, including Blackened Chicken, Blackened Fish, Shrimp Etouffee, Cajun Spicy Chicken, and a variety of delightful side dishes. In 2021, IRMG MENA embarked on an exciting endeavor, launching Kelly’s Cajun Grill in the MENA region with the grand opening of their inaugural restaurant at the prestigious Dubai Mall. Building on this achievement, they marked another significant milestone in 2022 by unveiling their second establishment in the iconic Mall of Emirates. Their success story further flourished with the swift establishment of three additional branches in Festival City Center and Deira City Center, cementing their prominent presence within Dubai’s vibrant culinary scene.. Mr. Faraz Shafi , Managing Director of Kelly’s Cajun Grill. In the vibrant landscape of the Middle East and North Africa (MENA) region, Mr. Faraz Shafi stands as the accomplished Managing Director of Kelly’s Cajun Grill. With a wealth of experience in the food service industry and a deep understanding of the region’s culinary preferences, Mr.Faraz has played a pivotal role in spearheading the brand’s expansion across MENA. His visionary leadership and unwavering commitment to delivering the authentic Cajun experience have been instrumental in making Kelly’s Cajun Grill a household name in the region. Under his guidance, the brand continues to thrive and set new standards in the dynamic MENA food industry. Owning a Kelly’s Cajun Grill franchise is an accessible endeavor, with a competitive franchise fee of $30,000, offering access to the renowned Kelly’s brand. A modest annual fee equivalent to 5% of gross profit ensures franchisees can focus on delivering exceptional Cajun cuisine and building thriving businesses within IRMG’s dynamic network. Kelly’s Cajun Grill’s journey in the United States included a deliberate approach to franchising, with 60 restaurants opening over four years to validate its success. Today, the brand boasts 125 restaurants across the globe, including franchisees such as industry giants HMS Host, Aramark, and Food Brand. Cajun Grill, Dubai Festival City Kelly’s Cajun Grill is just one gem in IRMG’s diverse portfolio of restaurant brands. IRMG takes pride in offering unique culinary concepts and atmospheres catering to a wide range of tastes and preferences, reflecting a deep understanding of culinary trends and consumer preferences. The MENA out-of-home dining (OOHD) market is flourishing, with a 2022 value of $44.80 billion, projected to reach $81.82 billion by 2028, growing at a CAGR of 10.66%. The dominance of full-service restaurants (FSR) and casual dining segments is expected due to rising disposable incomes among consumers. As IRMG MENA continues to explore new horizons in the MENA and Africa regions, it remains a symbol of culinary excellence, setting high standards for the restaurant industry. Kelly’s Cajun Grill’s journey is a testament to ambition, perseverance, and a commitment to offering exceptional dining experiences, making it a prime franchise opportunity in the flourishing MENA region.
UAE based Health-Focused restaurant “Toss & Co” sets sights on franchise growth in The Gulf countries
Vanessa Bayma, a skilled chef based in Dubai, is leading the charge for Toss & Co.’s expansion into fresh markets across the Gulf Cooperation Council (GCC) countries. The objective is to establish 25 new outlets throughout the region. Expressing her enthusiasm, Bayma remarked, “It’s a true pleasure to collaborate with Toss & Co. in realizing their culinary vision not only in Dubai but also across the GCC.”With a rich background encompassing two decades in the culinary domain, Bayma has played a pivotal role in propelling Toss & Co. to success, assuming the position of the brand’s executive chef. Mona Bhojwani, the founder of Toss & Co., highlighted, “Chef Bayma deeply resonates with Toss & Co.’s culinary philosophy, which revolves around highlighting the beauty of fresh, natural ingredients. This ethos is combined with an aim to make nutritious eating appealing and accessible to everyone.” Chef Vanessa Bayma with Mona Bhojwani, Founders of Toss & Co. Bhojwani further stated, “Chef Bayma’s contributions have been indispensable in fostering the growth of our homegrown brand here in Dubai. We are elated that she is accompanying us on our next venture, expanding into new markets within the GCC.” At Toss & Co.’s Dubai location, Chef Bayma has curated menus featuring an array of delectable options such as vegetable bowls, soups, smoothies, and wraps. These offerings extend to accommodate specific dietary preferences including gluten-free, vegan, and vegetarian choices. Bayma emphasized, “Just because you have particular dietary needs doesn’t mean you should forego flavorful cuisine that leaves you feeling content. Crafting dishes tailored to specific dietary requirements truly ignites my creative prowess in the kitchen.” Reflecting on her involvement with Toss & Co., Bayma said: “I get a real sense of fulfilment from working with Mona and the Toss & Co. team and I’m thrilled to be part of this exciting journey as the brand expands, bringing its signature flair to Gulf countries with special focus on Saudi Arabia and Oman.” “Owning a franchise of our healthy cafe comes with a multitude of advantages, including an ever-expanding menu that’s in high demand, streamlined preparation on-site cooking, synergistic menu choices that attract consistent foot traffic throughout the day, and robust support systems to ensure your success”. Says Mona The Toss&Co Franchise System has meticulously designed a support framework to guide every franchisee using a well-established business model. Our entry criteria are stringent, yet we firmly believe that meeting these criteria leads our franchisees to achieve enhanced outcomes. The rising consumption of Healthy food made from natural ingredients over inorganic food products has open up new chances for the Middle East & Africa healthy food market, whereas high competition among market players may create a challenge for the market’s growth.Data Bridge Market Research analyses that the Middle East & Africa health and healthy food market will grow at a CAGR of 8.3% during the forecast period of 2022 to 2029.
Dubai based Healthy eatery chain “ Toss & Co” plans Franchise Expansion to GCC countries.
Vanessa Bayma, a skilled chef based in Dubai, is leading the charge for Toss & Co.’s expansion into fresh markets across the Gulf Cooperation Council (GCC) countries. The objective is to establish 25 new outlets throughout the region. Expressing her enthusiasm, Bayma remarked, “It’s a true pleasure to collaborate with Toss & Co. in realizing their culinary vision not only in Dubai but also across the GCC.” With a rich background encompassing two decades in the culinary domain, Bayma has played a pivotal role in propelling Toss & Co. to success, assuming the position of the brand’s executive chef. Mona Bhojwani, the founder of Toss & Co., highlighted, “Chef Bayma deeply resonates with Toss & Co.’s culinary philosophy, which revolves around highlighting the beauty of fresh, natural ingredients. This ethos is combined with an aim to make nutritious eating appealing and accessible to everyone.” Bhojwani further stated, “Chef Bayma’s contributions have been indispensable in fostering the growth of our homegrown brand here in Dubai. We are elated that she is accompanying us on our next venture, expanding into new markets within the GCC.” At Toss & Co.’s Dubai location, Chef Bayma has curated menus featuring an array of delectable options such as vegetable bowls, soups, smoothies, and wraps. These offerings extend to accommodate specific dietary preferences including gluten-free, vegan, and vegetarian choices. Bayma emphasized, “Just because you have particular dietary needs doesn’t mean you should forego flavorful cuisine that leaves you feeling content. Crafting dishes tailored to specific dietary requirements truly ignites my creative prowess in the kitchen.” Reflecting on her involvement with Toss & Co., Bayma said: “I get a real sense of fulfilment from working with Mona and the Toss & Co. team and I’m thrilled to be part of this exciting journey as the brand expands, bringing its signature flair to Gulf countries with special focus on Saudi Arabia and Oman.” Reflecting on her involvement with Toss & Co., Bayma said: “I get a real sense of fulfilment from working with Mona and the Toss & Co. team and I’m thrilled to be part of this exciting journey as the brand expands, bringing its signature flair to Gulf countries with special focus on Saudi Arabia and Oman.” “Owning a franchise of our healthy cafe comes with a multitude of advantages, including an ever-expanding menu that’s in high demand, streamlined preparation on-site cooking, synergistic menu choices that attract consistent foot traffic throughout the day, and robust support systems to ensure your success”. Says Mona The Toss&Co Franchise System has meticulously designed a support framework to guide every franchisee using a well-established business model. Our entry criteria are stringent, yet we firmly believe that meeting these criteria leads our franchisees to achieve enhanced outcomes. The rising consumption of Healthy food made from natural ingredients over inorganic food products has open up new chances for the Middle East & Africa healthy food market, whereas high competition among market players may create a challenge for the market’s growth.Data Bridge Market Research analyses that the Middle East & Africa health and healthy food market will grow at a CAGR of 8.3% during the forecast period of 2022 to 2029.
“The Paintly Store” Dubai based Fashion brand Eyes Expansion across Gulf Countries through Franchising
The Paintly Store, Dubai based fashion brand conceived by Emirati artist Maisoon Al Saleh, is poised for an ambitious expansion across Gulf Cooperation Council (GCC) countries through franchising. With a vision to establish 25 stores of The Paintly stores across the GCC in the coming years.Maisoon Al Saleh, the founder and CEO of The Paintly Store started her first store in Dubai in 2018, is an exceptional brand for individuals seeking to wear a unique piece of art. Each creation from The Paintly Store is a work of art, and their designs are limited to only one size per item. To maintain the exclusivity of their pieces, the brand introduces a limited edition capsule collection on the 25th of every month, catering to men ,women and kids. The catch is that the launch has a set duration for purchases, emphasizing the exclusivity and urgency of the collection.The brand’s commitment to exclusivity extends to not releasing the same item twice, regardless of popularity or customer demand. The Paintly Store is dedicated to offering a distinct and unparalleled experience, ensuring that each piece remains a truly unique and coveted possession. Maisoon Al Saleh, founder and CEO of The Paintly Store Having garnered international recognition for her distinctive underwater painting techniques and participating in nearly 100 exhibitions worldwide in 20 countries, including nine solo shows, Al Saleh now aims to provide a platform for other artists to showcase their creations through The Paintly Store. Her aspiration is to create a space where art enthusiasts can explore and appreciate diverse artistic expressions. At The Paintly Store, we believe in fashion as an avenue for personal expression and self-empowerment. Each piece we curate resonates with individuality, allowing your style to mirror your personality and emotions in unprecedented ways.Founded by Emirati Artist, Author, and Entrepreneur Maisoon Al Saleh, The Paintly Store is a sanctuary for those who seek the exceptional clothing styles. “We understand the desire to stand out, especially during those significant moments deserving of your spotlight. Our limited edition pieces transform fashion into wearable art.” Says Maisoon Al Saleh. “At The Paintly Store, we redefine the art of fashion, offering a canvas for your self-expression. ”The Drop” Collection, where each piece is one-of-a-kind, limited to only one per size. “Just 50” Collection, celebrating uniqueness at an accessible price. With only 50 pieces per size, you can cherish both individuality and affordability. Our “Basic” Collection transcends trends, combining timeless design with superior craftsmanship. For little fashionistas, “Mini” Collection of limited edition kids’ clothing, celebrating uniqueness in every size. But here’s the twist: on the 25th of each month, we introduce a limited edition capsule collection for men, women, and kids. Each design is a masterpiece, and once it’s gone, it remains forever exclusive. No repeats, no compromises” Added Maisoon Al Saleh. From personalised customer service to comprehensive franchisee support, The Paintly store franchise support program provides a unique business opportunity for entrepreneurs and retail shop owners alike. The paintly store offers a refined business model which offline to online with the innovative app which you can use as a turnkey blueprint for sales operations. And this means a higher chance of success compared to launching your own business. Annual fashion sales in the GCC markets of the Middle East hold substantial financial significance, amounting to $50 billion. This reflects the region’s substantial economic power, with high levels of spending on a per capita basis, particularly in countries like Saudi Arabia and the United Arab Emirates. The Paintly Store’s expansion aligns with the evolving landscape of fashion and art in the region, catering to discerning customers who value uniqueness and self-expression.
US based “Brainy n Bright” EdTech center plans massive franchise expansion
Brainy n Bright EdTech Centre in New Jersey, USA Brainy n Bright, a prominent global STEM institution, has unveiled its ambitious expansion strategy, poised to extend its footprint across the Americas, Middle East, Europe, and Southeast Asian regions. In an era where digital literacy is paramount, the institution is making significant strides to meet the increasing demand for early-age tech education. As children grow up with technology at their fingertips, the call for digital literacy education continues to surge worldwide. Brainy n Bright recognizes this imperative need and is committed to offering a comprehensive digital knowledge and skill development program. This mission has proven increasingly crucial as traditional education systems struggle to fulfill this growing requirement. Dr. Aamir Rizwan, Chief Strategy Officer “Brainy N Bright” EdTech Center ,USA At Brainy n Bright, children are provided a unique opportunity to learn coding, robotics, artificial intelligence, 3D Designing, Graphics Design, Animation, and other digital literacy in an engaging and enjoyable environment outside the confines of a conventional classroom. The institution’s innovative approach focuses on nurturing tech skills while fostering a sense of fun and creativity. Brainy n Bright’s efforts have swiftly propelled it to become one of the most rapidly expanding franchise networks in the EdTech sector, specializing in Coding, Robotics, Artificial Intelligence (AI), and digital literacy for children and adolescents. Founder of Brainy n Bright, Dr. Aamir Rizwan, emphasizes the institution’s foresight in recognizing the significance of Robotics and AI as essential skills for the future. “We were among the first to realize that very soon, Robotics and AI would be the most important skills of the future,” notes Dr. Aamir Rizwan. The institution has been experiencing rapid growth, with a presence on three continents and over 20 branches, including networks within schools and colleges. Over the past three years, the company has successfully expanded from 5 to 20 centers, serving more than 100,000 children who have embraced Robotics, AI, and digital literacy. Dr. Aamir Rizwan shares his focus on spearheading the launch of a groundbreaking global robotics competition and various innovative EdTech products. Simultaneously, Brainy n Bright aims to expand its operations in the USA, GCC, and India targeting 100 centers in next 3 years . This strategic expansion is intended to extend access to quality STEM education to a wider student base. To support these ambitious plans, Brainy n Bright is actively seeking franchisees and investors worldwide who share the institution’s passion for education and innovation. The EdTech industry is a thriving sector within the $33-billion-dollar education market, and Brainy n Bright has seized the opportunities it presents. Through a blend of education and entertainment, Brainy n Bright has ingeniously addressed the surging international demand for digital skills and coding proficiency. With its innovative educational program, dynamic teaching methodology, and a robust franchise concept, Brainy n Bright has solidified its position as a leader in the EdTech realm. The institution’s franchise model empowers partners with a diverse range of revenue streams, including courses, camps, workshops, and online instruction. Furthermore, Brainy n Bright swiftly adapted to the challenges of the pandemic, with its already in place online portal within a week to ensure continued learning opportunities for its partners and students. With a self-developed franchise management and administration system, a dedicated trainer portal, and a commitment to ongoing support, Brainy n Bright equips franchisees with the tools needed for success. The institution’s unique educational platform, engaging teaching methods, and international recognition position it for continued growth and influence in the field of STEM education. Brainy n Bright’s relentless commitment to providing a unique and customizable curriculum has earned it recognition as the premier global STEM institution. Garnering awards such as the Best Global STEM Institution in 2021 and 2022, the institution’s achievements extend to victories in international robotics competitions. These accomplishments further highlight Brainy n Bright’s dedication to nurturing future tech leaders. Beginning with colorful digital building blocks that teach the basics of programming through hands-on creation, Brainy n Bright seamlessly guides students towards real programming languages. By offering a customizable system tailored to different age groups and abilities, Brainy n Bright ensures an adaptable and enriching learning experience. Community engagements of Brainy and Bright Includes : New Jersey STEM Months, Abu Dhabi Events & part of UAE Summer camp under National Program for Artificial Intelligence, Dubai Expo 2020. Brainy N Bright has delivered more than 1 million of learning hours with catering students for 30+ countries. Our onsite classes present in 3 countries USA, UAE and India and continuously expanding. In a world where strong digital skills are imperative, Brainy n Bright remains dedicated to equipping children with the tools they need to thrive in a rapidly evolving economy. Through a blend of innovation and entertainment, Brainy n Bright empowers students to create their own computer games while gaining essential digital literacy and robotic skills. With nearly hundreds of smart lesson plans designed to accommodate different learning speeds and age groups, Brainy n Bright’s enthusiastic trainers lead inspiring sessions both in physical spaces resembling IT offices and through online platforms. Students emerge equipped with vital future-ready skills, including problem-solving, logical thinking, creativity, and resilience.
UAE-Based Burger Chain “Pickl” Eyes Global Expansion, Aims for 200 New Outlets Worldwide
Pickl outlet at JBR, Dubai Pickl, a renowned burger chain hailing from the UAE, is embarking on an ambitious journey of global growth with plans to establish 200 new outlets on an international scale. The home-grown brand is also eyeing an entry into the Saudi Arabian market within the next 12 months, while charting a course to open 50 additional locations across the GCC over the course of the next five years. In an exciting recent development, Pickl unveiled its intention to debut its first Qatari location in the fourth quarter of 2023. This strategic move is the result of a collaboration with Golondrina Hospitality. Furthermore, Pickl has two more outlets in the pipeline, with plans to launch them over the next three years. The brand’s expansion vision extends to Saudi Arabia, with a targeted entry into this market within the upcoming year. The focus is set on key cities that align with the company’s ambitions for GCC growth. Ash Griffiths, Chief Commercial Officer of Pickl Ash Griffiths, Chief Commercial Officer of Pickl, expressed great enthusiasm for the brand’s forthcoming expansion. Griffiths stated, “We’re thrilled to introduce the Pickl brand to Saudi Arabia in the coming year, and Riyadh will have the privilege of hosting the first outlet for Saudi customers to savor our award-winning burgers and chicken sandwiches. The potential for growth in the Kingdom is substantial, and we’re also setting our sights on Jeddah and the eastern provinces.” Founded by CEO Steve Flawith in 2019, Pickl has rapidly expanded its presence to include 15 outlets throughout the UAE. Notably, the brand’s female-led branch opened its doors in Dubai’s Jumeirah Beach Residence (JBR) residential community in July. In the preceding year, Pickl took its first steps onto the international stage with the launch of its Bahrain location. The brand later became part of the Yolk Brands portfolio earlier this year. Steve Flawith : Founder and CEO of Pickl Pickl’s growth strategy has been markedly accelerated through strategic franchise partnerships. Griffiths emphasized that these partnerships are a critical element in the brand’s journey towards its goal of reaching 200 Pickl locations by 2027. He emphasized, “Franchise partners must share our vision and ambition in propelling Pickl to attain global brand recognition with consistent international standards, regardless of the location. A solid history of managing franchises plays a pivotal role in forming these partnerships, alongside the capacity to realize mutually agreed-upon store rollouts within specified timeframes.” In the backdrop of these expansion initiatives, data presented at the Arab Franchise Expo in Dubai last year underscored the robust growth of franchising as a non-oil sector in the Middle East. With a market value exceeding $30 billion and a steady annual growth rate of 27%, franchising has positioned itself as a dynamic force in the region, with Saudi Arabia emerging as a prominent leader. Source: Zawya
Barns Coffee,” a Saudi-based halal café chain, extends its presence to New York City.
Brewing Bigger: Mohamed Al Zain, CEO of the Barns Café chain Saudi-based halal coffee chain, Barns Coffee, has set its sights on the US market, particularly in New York City, with an ambitious expansion plan. Despite a slowdown in the industry, Barns Coffee plans to open its first outlet in Manhattan by the first quarter of next year. The CEO of the chain, Mohamed Al Zain, expressed enthusiasm about the aggressive growth in the US, keeping pace with the company’s international expansion. He believes that the timing is favorable for Barns Café to establish a presence in Manhattan, with the first outlet set to open in the iconic Times Square. Mr Sami Mansour Qutub ,Vice president Human Capital and Shared services, Barns Coffee and Mr.Noushad Dawood Founder and CEO of Urban Trade international at the MOU signing in Dubai To facilitate their entry into the New York market, Barns Coffee signed a memorandum of understanding with Urban Trade International, based in Abu Dhabi, for development to the US markets. Mr. Noushad Dawood, the Managing Director of Urban Trade International, pointed out the potential of the growing halal market in the USA and expects to roll out more outlets in NYC in the coming years. Barns Coffee outlet, Jeddah Airport , Saudi Arabia “The potential for a halal coffee chain in New York City is significant. With its diverse population and a growing interest in unique and culturally diverse culinary experiences, the city offers an ideal market for such a concept. Barns halal coffee chain can cater to Muslim consumers seeking coffee options that adhere to their dietary and religious requirements, while also appealing to a broader audience interested in exploring new flavors and cultural influences”.said Sami Mansour Qutub ,Vice president of Human Capital and shared services of Al Amjaad group during the signing of MOU in Dubai . “ New York’s vibrant and fast-paced lifestyle provides an excellent opportunity for a halal coffee chain to thrive. Offering quality coffee, innovative beverages, and a welcoming atmosphere, such a chain could attract both locals and tourists, establishing a loyal customer base. Additionally, New York City is known for its coffee culture, with residents and visitors alike seeking out coffee shops as social hubs and places to work or relax. Barns will capitalize on this coffee culture while introducing a unique touch that sets it apart from other establishments.” Said Sultan Al Mutlaq Manager of franchising at Al Amjaad Group. While the coffee industry has numerous players, experts still see opportunities for growth in the beverage category. A recent poll revealed that 62 percent of New Yorkers consume coffee daily, with 60 percent of those coffee drinkers having more than one cup per day. Revenue in the Coffee market amounts to US$11.00bn in 2023. The market is expected to grow annually by 3.21% (CAGR 2023-2028). Sultan Al Mutlaq ,Manager of Franchising at Barns coffee, Mr.Noushad Dawood Founder and CEO of Urban Trade international,Abudhabi , Mr. Sami Mansour Qutub ,Vice president Human Capital and Shared services, Barns Coffee(Left to Right ) at the signing function of New York Expansion in Dubai New York City is a top tourist destination, attracting millions of visitors each year from around the world. A halal cafe can cater to Muslim travelers seeking familiar and authentic food options while exploring the city.With its strong presence and a focus on the halal market, Barns Coffee is optimistic about its prospects in New York City and is ready to cater to the diverse tastes of coffee lovers in the bustling metropolis. Saudi Arabian Jeddah based Al-Amjaad Group is renowned for its successful coffee business, barn’s, which was established in 1992 as a homegrown specialty coffee brand. With a progressive company culture, barn’s has become the largest and one of the oldest coffee shop businesses in Saudi Arabia. Al-Amjaad has adopted a franchising model to expand the reach of barn’s while maintaining full ownership of approximately 30 percent of its branches. This strategy has proven effective, with the number of barn’s branches growing from around 130 in 2018 to over 550 today, including more than 150 fully owned by Al-Amjaad. Mohamed Al Zain CEO of Barns café, said: “It’s an exhilarating time to be the coffee shop leader in Saudi Arabia and we dedicate this our loyal customers .We’re proud of our 30-year legacy in Saudi Arabia and are energized by the opportunity to bring the Barns experience to new customers worldwide in the future by opening more outlets through franchising route with the aim of achieving 1000 outlets globally by 2030.
Barns Coffee of Saudi to open its First Outlet in Egypt by the end of 2023.
Barns café chain has signed its Egyptian franchise with Saudi Based Sadara Group to open the first outlet in Cairo by the end of this year. The deal includes opening full size stores and kiosk formats which will create new jobs for the Egyptian market. “I’m incredibly proud to announce the first stage of our plans to expand Barns Coffee to Egypt. We are happy to have found a like-minded, seasoned multi-site operator like Saudi Sadara Group based in Riyadh who is our current franchise in Riyadh, to grow the brand in Egypt – they are as passionate about our brand and the culture as we are,” says Barns CEO Eng. Mohammed Al Zain “We are also proud to offer the same quality continuous cup of coffee over the years, and this point is one of the constant strengths in Barns that cannot be waived and we continue to promise and quality” Zain added. Egypt has a long history with coffee, with its consumption thought to have spread from Yemen in the 16th century. Coffee consumption among Egyptians has soared over the past few years, almost doubling from 36,000 tons in 2017 to 70,000 in 2021, according to the Cairo Chamber of Commerce. Like recent trends in the Middle East which has seen the number of independent coffee shops and roasters explode, Egypt is experiencing a particular surge in interest around the quality and provenance of coffees. The coffee shops cafes market in Egypt is projected to expand at a considerable CAGR of around 4.1% during the forecast period, between 2020 and 2026. Mohamed AL Zain ,CEO- Barns Coffee (AL Amjaad Group),Saudi Arabia Saudi Arabian Jeddah based Al-Amjaad Group is renowned for its successful coffee business, barn’s, which was established in 1992 as a homegrown specialty coffee brand. With a progressive company culture, barn’s has become the largest and one of the oldest coffee shop businesses in Saudi Arabia. Al-Amjaad has adopted a franchising model to expand the reach of barn’s while maintaining full ownership of approximately 30 percent of its branches. This strategy has proven effective, with the number of barn’s branches growing from around 130 in 2018 to over 550 today, including more than 150 fully owned by Al-Amjaad. The Egyptian deal is just the one of the several international agreement for Barns. They are looking to expand the brand to neighboring countries including the GCC and globally targeting 1000 outlets by 2030.
CHIPOTLE MEXICAN GRILL accelerates international expansion through first-ever development agreement with alshaya group in middle east
In partnership, Chipotle will open restaurants in Kuwait and the United Arab Emirates in 2024 Chipotle Mexican Grill (NYSE: CMG) announced it has signed its first-ever development agreement to open restaurants in the Middle East and accelerate its international expansion efforts. In partnership with leading international franchise retail operator Alshaya Group, the Company will initially open new restaurants in Dubai and Kuwait early next year be fore expanding further across the region. “Leveraging Alshaya’s market expertise will enable us to quickly gain access to these vibrant economies,” said Chairman and Chief Executive Officer Brian Niccol. “We are excited to offer guests in the Middle East our responsibly sourced, classically-cooked real food, and look forward to furthering our purpose to cultivate a better world in this new territory.” Mohammed Alshaya, Executive Chairman of Alshaya Group said: “In announcing this exclusive partnership across the Middle East, we are proud to be Chipotle’s first and only franchise partner, as we continue to enhance our portfolio by bringing world leading brands to our customers across our markets.” Chipotle’s existing international portfolio of owned and operated restaurants includes 34 locations in Canada; 15 in the United Kingdom with three more opening this summer; six locations in France; and two in Germany. In North America, the Company currently owns and operates over 3,200 restaurants and is targeting 8 to 10% growth per year for the foreseeable future with at least 80% including a Chipotlane. Chipotle plans to open more than 255 new restaurants this year, with a long-term target of 7,000 locations in North America. Chipotle’s newly formed business development group, led by Chief Business Development Officer Nate Lawton, is exploring opportunities for growth via outside partnerships. With over 100,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit WWW.CHIPOTLE.COM. ABOUT ALSHAYA GROUP Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers, Alshaya Group’s portfolio extends across MENA, Türkiye and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a large scale online and digital business. Mohammed Alshaya – Executive Chairman, Alshaya Group Operating in multiple sectors including Fashion, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences. Fresh, modern and relevant, Alshaya’s constantly evolving portfolio reflects the choices and lifestyle of its customers. From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the brands they love in the places they want to be. Learn more about Alshaya Group at WWW.ALSHAYA.COM. SOURCE@ Chipotle Mexican Grill, Inc.
“Rise of Barns Café: Meet CEO Mohammed Alzain-The Indomitable Leader in the Arab coffee Industry
Saudi Arabian Jeddah based Al-Amjaad Group is renowned for its successful coffee business, barn’s, which was established in 1992 as a homegrown specialty coffee brand. With a progressive company culture, barn’s has become the largest and one of the oldest coffee shop businesses in Saudi Arabia. Al-Amjaad has adopted a franchising model to expand the reach of barn’s while maintaining full ownership of approximately 30 percent of its branches. This strategy has proven effective, with the number of barn’s branches growing from around 130 in 2018 to over 550 today, including more than 150 fully owned by Al-Amjaad. As the CEO of Barns coffee, Al Zain’s remarkable achievements and contributions to Al Amjaad Group can be attributed to his unwavering determination, inquisitive mindset, and exceptional ability to drive tangible results. These qualities have positioned him as an ideal leader who guides and inspires the organization towards continued success. Mohamed Al Zain CEO of Barns café, said: “It’s an exhilarating time to be the coffee shop leader in Saudi Arabia and we dedicate this our loyal customers .We’re proud of our 30-year legacy in Saudi Arabia and are energized by the opportunity to bring the Barns experience to new customers worldwide in the future by opening more outlets through franchising route with the aim of achieving 1000 outlets globally by 2030. Mohammed Al Zain CEO, Barns Café (Al Amjaad Group),Saudi Arabia Mohammed Al Zain, the CEO of Al-Amjaad, stresses the importance of conducting comprehensive market studies, including assessing the size and share of the market in Saudi Arabia, prior to pursuing expansion endeavors. This unwavering dedication to making informed decisions has been instrumental in driving the company’s ongoing accomplishments. Under his Leadership barns coffee is planning to focus on drive-thru stores and smaller format sites, with initial international expansion likely to target fellow Middle East ,European, Asian and North African markets. To stay relevant in the market and cater to evolving demand, Al-Amjaad Group embraces continuous improvement and innovation. Since 2018, the company has successfully made several alterations to strengthen barn’s brand identity and resonate with customers. Notably, there was a significant rebranding from “Barn Café” to “barn’s”, featuring a lowercase “b” in the logo to appeal to the youth market. Another accomplishment attributed to Eng. Al Zain is the diversification of barn’s shop categories, targeting various market segments. Initially operating as drive-thru coffee outlets, barn’s expanded its offerings by introducing a premium line with dedicated seating areas in early 2021. As a result of this expansion, the company has successfully established 40 coffee shops so far, each equipped with inviting seating areas. Additionally, barn’s X, an elite brand catering to different customer segments, was launched in 2020 and expanded to 4 branches as of today. Each cup has a story and so does Barn’s. Since 1992. Standing through thick and thin, we witnessed the progressive era within the Kingdom and marked our presence as the first coffee shop drive thru and one of the first local coffee brands. With every cup, the serving has been made deliciously lovable for you. Through constantly exploring the market and investing time in our products range, a worthy cup is all that our eyes are set on. “The love for coffee is mutual. With almost twenty million annual visitors to the Makkah region to complete their Islamic pilgrimage, Hajj, our brand is privileged to build connections with people from all around with the help of its strategic location. Millions of customers become the part of our ecstatic experience as we serve them one of the most memorable cup of coffee found across the Kingdom of Saudi Arabia” Added Zain. A cup that is topped off with perfectly roasted joy and that is bound to brighten your day with that first sip.The diverse range of products, more than two hundred coffee shops in multiple cities and a drive to expand aggressively, keeps us awake to spread the undying love coffee brings. From roasted coffee beans to a hot cup, from bakery savories to a range of customizable beverage options, at Barn’s, we are spreading a unique coffee experience with our local storefronts. Our coffee machines are state of the art, demonstrating barista experience that is unparalleled. With a remarkable track record of success in business strategy and execution, Mohammed Al Zain takes pride in his legacy. Over the past few years, he has demonstrated his visionary and innovative leadership, as the head of Al-Amjaad. Through his unwavering loyalty to the company and its customers, both parties have benefited greatly. Eng. Al Zain acknowledges the pivotal role played by the Board of Directors and the exceptional team in achieving these accomplishments, stating: “Without their support and confidence, none of these achievements would have been possible.” Barn’s X Barns, a destination for authentic and premium coffee since 1992, has opened its first branch for specialized coffee called BARNSX in Al-Zahra district, Jeddah. The branch has been created with a tailored ambience and claims to offer its guests a “unique and immersive” sit-in experience. “True to the tradition of esteemed hospitality, friendly staff trained to the highest level of service deliver the elite level of unforgettable experience customers have come to expect from the coffee house,” the statement said. In addition to the portfolio of exquisite coffees, sourced green coffee beans selected from the finest coffee fields across different regions, including Gotiti and Hampella in Ethiopia, and Antioquia in Colombia, create new and unique concoctions. “The passion for genuine hospitality and creativity has resulted in a continuous expansion of Barn’s Café offering its guests the new sit-in experience at Barn’s X with innovative concepts and designs for an exceptional specialized coffee experience.”From Barnie’s to Barncafe to Barn’s X, the café has become synonymous with authentic coffee flavors in the Arab world . Developing a sustainable coffee corporation: One of the objectives of the International Coffee Agreement 2007 is to encourage Members to develop a sustainable coffee sector in economic, social and environmental terms. This is reinforced by