Saudi Arabian Barns Café Goes Global

The Saudi Halal coffee chain Barns announces major global expansion plan with 1000 outlets by 2030.

Dubai: With a grand vision and expansive plans, Barns Café aims to create a global footprint and impact. The Saudi coffee chain is set to open approximately 1000 smaller stores and drive-through outlets by 2030. Concepts such as drive-through chains have been noted to resonate with customers and prove a successful avenue to grow. The expansion will be implemented by Barns Café through the Middle East, Africa, along with Asian and European markets. 

Although a contemporary name in the market, Barns is a home-grown specialty coffee brand that was founded 30 years before in 1992 by the Al Amjaad Group. With a diverse range of products and a current operation of over 500 coffee franchises in multiple cities, Barns Café has grown leaps and bounds since the beginning. 

Barns believes in the eternal legacy of coffee, and the love and memories it brings up for coffee lovers. From roasted beans to a piping hot cup of joe, from freshly-baked savouries to a range of customizable beverages – Barns has created and continues to innovate a unique coffee experience with local storefronts. 

Interestingly, the story of Barns Café began with the name Barnie’s, which changed to Barn Café and finally to the name we know today. The establishment prides itself on providing authentic flavours and premium quality coffee products to its customers since 1992. Barns also witnessed the turning tides and the progressive era within the kingdom, marking its presence with the first drive-through coffee shop in the area. 

Today, Barns utilizes the franchising model to speed its growth in terms of locations and establishments. But it also ensures to keep approximately 50% of the establishments are under the company name. Strategic plans have been devised by the organization’s leaders to strengthen the company in terms of aspects such as state-of-the-art facilities, customer-centricity, and an unparalleled barista experience. 

In the coming year, Al Amjaad plans to issue an IPO, enabling the public to transition from loyal customers to investors in the company’s success. “The company’s vision programme includes opening more store locations, locally and abroad,” said ZAIN (AL) Mohammed CEO of Amjaad Group. 

 30 Years of Serving Memorable Cups of Coffee

A CULMINATION OF AUTHENTIC TASTE, PREMIUM QUALITY, AND A GOOD EXPERIENCE

Each cup comes with a serving of love and delicious taste for customers. This cup is the result of consistent exploration, experimentation, keeping up with market trends and investing time, energy and resources for a stellar product range. With the help of a passionate and skilled team, Barns Café has mastered the art of preparing a memorable cup of coffee. 

• The bitter and soothing, the sweet yet effective, to black or white, to cream or
• Plain, each cup of coffee is a unique experience in making A hot spiralling brewed
• Cup, with the fragrance that delights, with a sip that clings to your throat, hits your
• Mind, and paves your imagination, Barn’s stands to be the representation of that.
• The distinction of your choice reflects Barn’s essence in creating the perfect cup

The love for coffee runs deep within the Middle East. With almost 20 million annual visitors to the Makkah region for the Islamic pilgrimage, Hajj, Barns has had the privilege to create connections with people from all around the world – owing to its strategic location. 

Millions of customers join the Barns experience as they are served one of the most memorable cups of coffee found across the Kingdom of Saudi Arabia. Perfectly roasted beans, and fresh dairy, topped off with a smile that is bound to brighten one’s day.

Vibrant Team Behind the Barns coffee revolution during the Barn’s Cafe 30^th anniversary celebrations in Jeddah

Barns 2 Go 

In the age of innovation, Barns Café has created a machine that may just change the game for the industry, the Barns 2 Go Vitro – a machine with unparalleled speed and reliability. It offers a range of delicious speciality beverage options, crafted with authentic Italian-style espresso. Do not let the compact appearance fool you, as this is a high-capacity bean-to-cup coffee machine that can stand up to the demands of busy commercial environments. 

The latest model of Barns 2 Go Vitro is a large-capacity, automatic, hot beverage machine – ideal for preparing an extensive menu of hot beverages of the highest quality. In addition to preparing great coffee, creating a pleasant customer experience is of utmost importance. The machine aids in creating fast and prompt service – especially during peak hours. This machine is an ideal standalone solution for unattended high-volume locations such as offices, meeting areas, convenience stores and hotels that wish to offer excellent coffee service continuously and effortlessly. The machine is designed to provide the ultimate experience from the first cup to the last – using coffee beans, 100% skimmed powdered milk and luxury powdered chocolate. 

There are many attractive aspects to this machine: 

• It is supplied with a bespoke cabinet 
• It has a complete operational training manual on the cleaning and restocking of the machine
• Weekly delivery of ingredients 
• Pay by card or cash – an array of options for the customer 
• The machines are fully maintained by trained technicians 
• The ability to control drink prices 

Barns Drive-Through Concept 

Barns Café’s ambition is to become the world’s best franchise system within the coffee retail industry. If you share the passion for coffee and exemplary service, you are invited to join the Barns family. Over the past 20 years, the retail coffee industry has progressed tremendously. National and international chains have responded to global consumer demand for a comfortable and relaxing environment where friends, colleagues, and family can gather over a cup of coffee and a fresh pastry. 

The rapid development of Barns Café is possible through franchising. Thanks to this, the Barns family has been able to transfer their knowledge to local entrepreneurs, allowing them to expand and duplicate their business in several locations. The next step is to continue the journey and spread the knowledge to potential franchises in new countries. 

Barns offers a flexible concept where they adjust their solution to match the local conditions. Therefore, they can optimize their offer to reach maximum profitability. Their vision is to be the most sustainable coffee shop chain. This means offering a profitable and durable concept and acting responsibly and sustainably towards partners, employees and the environment. 

The BarnX Concept 

The newly-inaugurated BarnX confirms its presence in the world of specialised coffee for the enjoyment of gourmets with the tastiest coffee flavours in a warm, attractive atmosphere. The new branch offers an innovative experience for people to enjoy the finest quality of specialized coffee. With a newly-designed seating format and a new name, BarnX is the mark of a new journey and an enriching experience. 

This branch is located in the Al-Zahra neighbourhood, Ahmed Al Attas St. Hashim Center, Jeddah. With great attention to detail, BarnX embodies modern design with comfortable seating arrangements for a serene experience. The choice of calming colours intertwined with wood and navy lends a warm feeling to an already relaxed environment. BarnX also has 2 floors – including a private room, which is an excellent choice for business meetings, relaxed gatherings or get-togethers with friends and family. 

Barns’ Expectations From Franchise Partners 

This is a message from Barns Café to its readers, loyal customers and potential franchise partners. 

Barns ambition is to become the world’s leading franchise system within the retail coffee industry. To get in business with Barns, the franchisee need to:

• Have experience and knowledge of the food and beverage industry. 
• Have sufficient financial resources to open a chain of Barns Café facilities in your area. 
• Have the knowledge required to operate an F&B chain/retail business. 

Appreciate the Halal and ethical spirit of our company – we are entrepreneurial in our minds, straightforward in our communication, honest in our business and curious about the world.  

Recently Barns Café was felicitated with the Best Home-grown Franchise of the Year Award at the 2022 Franchise Business & Awards Event held at Dubai. “We are delighted to accept Arab Franchise Home grown Coffee brand of the year Award. This prize has great meaning, our name will be heard by people who perhaps didn’t know what we do” said Sultan Hazaa AlMutlaq , Franchise Manager of Barns Café.

Middle East coffee chains set for sustained growth and with coffee consumption deeply rooted in Middle Eastern culture, most of the region’s branded café markets are likely to achieve healthy near-term growth as consumer appetite for aspirational hospitality experiences shows no sign of slowing. World Coffee Portal forecasts the Middle East’s branded coffee shop market will reach 11,840 outlets in 2027, representing five-year growth of 5.9% CAGR